Chef's Plate is the first meal subscription service to have an executive chef on board: Jason Rosso of Milestones Canada. Ensuring quality convenience, Chef's Plate designs dishes with downtown dwellers in mind. By shipping ready-to-cook ingredients, urbanites will not only save time, they'll be able to eat healthy as well.
Based in Toronto, Canada, Chef's Plate also ensures that people can enjoy different meals on a more regular basis. Jamie Shea, co-founder of Chef’s Plate, says, “Chef’s Plate is designed to make cooking fun again! We want to put people back in the kitchen and reintroduce them to fresh ingredients and new cooking techniques, without sacrificing convenience.” This concept is especially important when it comes to busy city lives and healthy food.
Key Themes Behind This Trend
- Meal Subscription Services
- There is opportunity for disruptive innovation in the meal subscription service industry by offering unique, chef-designed meals to target busy urbanites.
- Executive Chef Services
- Providing executive chef services for meal subscription services offers customers access to high-quality meals that they wouldn't be able to prepare themselves without sacrificing convenience.
- Cooking Re-education
- Cooking re-education has the potential to be a disruptive innovation in the food industry by inspiring busy city dwellers to experiment with cooking with fresh ingredients and new techniques.
Where This Applies
- Food Delivery Services
- Food delivery services can incorporate unique, chef-designed meals into their offerings to attract busy urbanites looking for convenient and healthy meal options.
- Private Chef Services
- Private chef services could expand their offerings by providing meal subscription services, allowing customers to enjoy high-quality meals from the comfort of their own homes.
- Cooking Education Services
- Cooking education services can help busy urbanites re-educate themselves on cooking with fresh ingredients and new techniques, providing a pathway to better health and wellness.
