Australian wine brand Treasury Wine Estates recently joined forces with Deliveroo to offer eligible UK customers a free wine sample alongside any food orders from Deliveroo Editions restaurants. The complimentary wines samples include 187ml bottles of Wolf Blass Yellow Label, Cabernet Sauvignon, and Chardonnay. Customers will also receive a leaflet about the wine as well as the entire Wolf Blass range that highlights further food and wine pairing ideas.
The wine sample initiative was designed to "enhance at-home occasions" during the COVID-19 pandemic, and according to Ben Blake, head of marketing for EMEA at TWE, "This partnership enables customers to order from their favorite delivery company and make their eating in occasion all the more special, pairing quality wines their meal of choice."
Image Credit: Wolf Blass, Deliveroo