Roots is a meal delivery service based in Istanbul, Turkey, which enlisted the creative agency Atelier Nese Nogay to design its products' branding.
Most meal delivery services highlight the convenience-based aspect of their brand, but focus less on the branding of the products themselves. Roots is taking a different approach by offering branding that is simple, minimal, and that features neutral colors to offer a more authentic design. The combination of both contemporary and rustic designs gives the Roots delivery service its artisan appearance, and gives the impression of the items being "farm to table" meals.
The Roots delivery service sets an excellent precedent for how similar companies should brand themselves in a way that stands out.