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Top 100 Marketing Trends for 2018

From Inclusive Commercials to Charitable Promotional Campaigns

— January 27, 2018 — Marketing
This past year has seen a lot of promotional trends in the realms of inclusion and charity, and marketing trends in 2018 are likely to continue down this path.

Equal and progressive representation in the media, whether promotional or entertainment-based, has been growing in prominence in the past year, and will continue to do so in the future. Examples of inclusive approaches to representation include IKEA Canada's Wonderful World commercial, the Pantene Gold Series hair products and campaign that is targeted at women with natural hair, or the inclusion of Manny Gutierrez as Maybelline's first male beauty ambassador.

With the political environment in North America being as volatile as it has been this past year, brands have responded to this turmoil by creating promotional campaigns that do good for various causes, a trend that is likely to continue into the new year. Examples include Cards Against Humanity Saves America, Brewdog's environment-focused beer campaign, and McCann Lima's billboard which reveals its writing when the billboard is exposed to pollution.
7.5
Score
Popularity
Activity
Freshness
100
Card Game Holiday Campaigns
Card Game Holiday Campaigns
Cards Against Humanity Saves America is a Political Campaign
<
99
Celebrity Jerky Connoisseur Campaigns
Celebrity Jerky Connoisseur Campaigns
Olivia Munn is a Master Jerky Sommelier for Chef's Cut
<
98
Prideful Furniture Campaigns
Prideful Furniture Campaigns
West Elm's New Commercial Encourages Consumers to Get 'House Proud'
<
97
Harmonious Holiday Clothing Commercials
Harmonious Holiday Clothing Commercials
The New Gap Ad Shows Kids and Adults in Perfect Harmony
<
96
Forward-Thinking Furniture Ads
Forward-Thinking Furniture Ads
IKEA's Wonderful World Commercial Shows the Diversity of Canada
<
95
Self-Parenting Insurance Ads
Self-Parenting Insurance Ads
Progressive's 'Parentamorphosis' Has Adults Turn into Their Parents
<
94
Menstruation Normalizing Campaigns
Menstruation Normalizing Campaigns
Bodyforms Latest Ad is the First to Depict Real Period Blood
<
93
Influencer Apartment Decor Tips
Influencer Apartment Decor Tips
Viktoria Dahlberg is Featured on Urban Outfitters' 'Room Refresh'
<
92
Animated Influencer Webseries
Animated Influencer Webseries
DanTDM's 'DanTDM Creates a Big Scene' is a New YouTube Red Original
<
91
Charitable Fast Food Campaigns
Charitable Fast Food Campaigns
Burger King's 'All Hands on Flavor' Lends a Hand to Those in Need
<
90
Influencer-Crafted Shampoo Ads
Influencer-Crafted Shampoo Ads
Dove Partnered with Blogger Karen Monserrat for Its Dermacare Line
<
89
Youth-Targeted Cancer Campaigns
Youth-Targeted Cancer Campaigns
The Rethink Breast Cancer Campaign Takes a More Modern Approach
<
88
Familial Blogger Campaigns
Familial Blogger Campaigns
Lysol's 'Family Chores' Webisode Features Say Yes Blogger Liz
<
87
Empowering Snack Ads
Empowering Snack Ads
Black Cat Peanut Butter's 'Don't stop. You can do it.' Campaign Inspires Kids
<
86
Channel-Takeover Branding Stunts
Channel-Takeover Branding Stunts
Snickers Took Over the British Television Channel 'Dave'
<
85
GIF-Style Footwear Commercials
GIF-Style Footwear Commercials
Converse Launched 32 Branded GIFs to Be Used Across Social Media
<
84
Inclusive Celebratory Hair Ads
Inclusive Celebratory Hair Ads
Pantene's New 'Gold Series' is Accompanied by an Empowering Ad
<
83
Influencer Furniture Ads
Influencer Furniture Ads
Adrienne Raquel is Featured on Urban Outfitters' 'Room Refresh' Series
<
82
Renegade Condo Billboards
Renegade Condo Billboards
'The Cigar Factory' Brands Itself as a Revolutionary Place to Live
<
81
Climate Change Beer Campaigns
Climate Change Beer Campaigns
BrewDog's New Beer Encourages Drinkers to Make Earth Great Again
<
80
Candy Brand Halloween Campaigns
Candy Brand Halloween Campaigns
Mars Inc. Created a Series of Frightening Commercials
<
79
Relaxing Back-to-School Commercials
Relaxing Back-to-School Commercials
This 25-Minute 'Oddly IKEA' Ad is a Sponsored ASMR Video
<
78
Food-Ordering Wands
Food-Ordering Wands
The 'Just Eat Ordering Wand' Makes Ordering Food a Magical Experience
<
77
Competitive Brand Comparison Ads
Competitive Brand Comparison Ads
This New Samsung Commercial Shows Why Consumers Should Switch
<
76
Third-Party Social Management Platforms
Third-Party Social Management Platforms
'PostmastR' Acts as a Social Media Manager for Brands
<
75
Holiday Coffee Beverage Campaigns
Holiday Coffee Beverage Campaigns
Starbucks' 'Give Good' is Offering Buy-One Get-One Free Coffee
<
74
Humorous Natural Deodorant Ads
Humorous Natural Deodorant Ads
Chamber.Media Created This Quirky Personal Hygiene Ad
<
73
Snowing Billboard Ads
Snowing Billboard Ads
Waitrose's #ChristmasTogether Outdoor Ad is Accompanied with Falling Snow
<
72
Interactive On-Campus Marketing Campaigns
Interactive On-Campus Marketing Campaigns
pureLYFT Hires Student Ambassadors to Reach College Kids
<
71
Digital-First Makeup Campaigns
Digital-First Makeup Campaigns
The Makeup Brand NYX Infuses Crowd Sourcing into its Campaigns
<
70
Unbranded Series Billboard Ads
Unbranded Series Billboard Ads
A Hawkins Power and Light Billboard is Promoting 'Stranger Things'
<
69
Coughing Billboard Campaigns
Coughing Billboard Campaigns
The Marie Keating Foundation's Billboard Coughs as People Pass by
<
68
Social Media Purchasing Platforms
Social Media Purchasing Platforms
SHOPTHAT Makes Buying Products on Social Media Easier
<
67
Non-Alcoholic Beer Ads
Non-Alcoholic Beer Ads
Heineken's Open to All Campaign Focuses on Inclusion
<
66
Influencer Marketing Campaign Platforms
Influencer Marketing Campaign Platforms
The 'Assembly' Software Platform Keeps Campaigns Organized
<
65
Mexican Beauty Influencer Collaborations
Mexican Beauty Influencer Collaborations
ColourPop Joined with iluvsarahii to Make a Holiday Line
<
64
Pollution-Revealing Billboards
Pollution-Revealing Billboards
Agency McCann Lima's Billboard Reveals Its Message in Polluted Air
<
63
Smashed Billboard Stunts
Smashed Billboard Stunts
O2 Set Up Fitting Advertisements to Show of Its Free Screen Replacements
<
62
Whimsical Social Influencer Ads
Whimsical Social Influencer Ads
Viktor & Rolf's Latest Fragrance Campaign Stars Instagram Artists
<
61
Trash Collection Dispensary Promotions
Trash Collection Dispensary Promotions
This Marijuana Dispensary Trades Smokables for Garbage
<
60
Virtual Band App Collaborations
Virtual Band App Collaborations
Gorillaz Has Partnered with Deutsche Telekom for a Promotional App
<
59
Creepy Clown Burger Campaigns
Creepy Clown Burger Campaigns
Burger King's 'Scary Clown Night' is Giving Away Free 'Whoppers'
<
58
Influencer Business Management Apps
Influencer Business Management Apps
Facebook's Live Creator Kit App Will Help Online Influencers
<
57
Charitable Broken Billboard Campaigns
Charitable Broken Billboard Campaigns
22squared is Attempting to Inspire Hope After Hurricane Irma
<
56
Air Filtration Billboards
Air Filtration Billboards
Toyota's "Eco-Billboard" Removes Nitrogen Dioxide from the Air
<
55
Teen Film Makeup Brushes
Teen Film Makeup Brushes
The Mean Girls-Inspired Brush Collection Features a 'Burn Book' Case
<
54
Musical Soda Campaigns
Musical Soda Campaigns
This Musical 'Share a Coke' Campaign Features 1,000 Personalized Jingles
<
53
Altering Billboard Advertisements
Altering Billboard Advertisements
Audi's New Ads Will Change Its Content Based on the Weather
<
52
Influencer Shoutout Marketing Platforms
Influencer Shoutout Marketing Platforms
'Jumpfame' Connects Influencers and Marketers Together
<
51
Influencer-Branded Cosmetics
Influencer-Branded Cosmetics
Benefit's Beauty Stowaway Set Features Social Media Icons
<
50
Data-Driven Music Billboards
Data-Driven Music Billboards
Spotify's Outdoor Billboard Ads Call Out Specific User Habits
<
49
Influencer Marketing Platforms
Influencer Marketing Platforms
'SOCIAL BOND' Lets You Connect with Influencers for Campaigns
<
48
Living Zombie Billboards
Living Zombie Billboards
AMC's Live-Action Billboard Puts Undead Creatures on Display
<
47
Augmented Reality Scavenger Hunts
Augmented Reality Scavenger Hunts
Verizon's Virtual Hunt Will Reward 256 Players with an iPhone 8
<
46
Social Media Video Festivals
Social Media Video Festivals
The 'Insta Stories Festival' in Cologne Promoted Stories on Instagram
<
45
Minimalist Salad Bar Branding
Minimalist Salad Bar Branding
Cecile Godin Made a Strong Visual Identity for Montreal's Foodchain
<
44
Branded Advertising Coffee Carts
Branded Advertising Coffee Carts
The Show Media Mobile Cafe Offers Beverages and Promotes Brands
<
43
Branded To-Go Box Controllers
Branded To-Go Box Controllers
Eat KFC and Play Video Games with This To-Go Chicken Box Controller
<
42
Personalized Pet Subscriptions
Personalized Pet Subscriptions
Barkyn Offers Subscription Boxes Full of Treats for Dogs
<
41
Inked Pollution Murals
Inked Pollution Murals
These Awareness-Raising Billboards Were Made with Air-Ink Technology
<
40
Influencer-Approved Cafe Popups
Influencer-Approved Cafe Popups
Nespresso's 'Creatista' Popup Boasts Instagrammable Elements
<
39
Social Media Influencer Schools
Social Media Influencer Schools
Yiwu Industrial & Commercial College Helps Students Become Stars
<
38
Gamer Pop-Up Hotels
Gamer Pop-Up Hotels
Xbox's 'Stay N' Play' Provides Gamer-Specific Hotel Suites
<
37
Male Cosmetic Ambassadors
Male Cosmetic Ambassadors
Manny Gutierrez Will Be Maybelline's First Male Beauty Representative
<
36
Conceptual Moon Water Drinks
Conceptual Moon Water Drinks
The Fruit Moon Beverages Highlight the Lore Behind the Product
<
35
Redesigned Fast Food Chains
Redesigned Fast Food Chains
Subway Stores Will Now Feature More Modern and Health-Focused Designs
<
34
360-Degree Cabin Tours
360-Degree Cabin Tours
Burt's Bees Created a 360-Degree Tour of the Founder's Personal Cabin
<
33
Anti-Energy Drinks
Anti-Energy Drinks
This Beverage and Its Packaging Encourage Slow Life Culture and Mindfulness
<
32
Curated Pre-Rolled Cannabis
Curated Pre-Rolled Cannabis
Bloom Farms is a Medical Marijuana Provider Offering Specific Strains
<
31
Supermarket Clothing Pop-Ups
Supermarket Clothing Pop-Ups
Lidl Opened a Pop-Up Shop in Hamburg for Its New Clothing Collection
<
30
Millennial-Targeted CPG Brands
Millennial-Targeted CPG Brands
'Uniquely J' is a Grocery and Household Goods Brand from Jet.com
<
29
8-Track Chip Bags
8-Track Chip Bags
The Doritos Guardians of the Galaxy Vol. 2 Bag Has a Functioning Music Player
<
28
Deceptive Shampoo Campaigns
Deceptive Shampoo Campaigns
Suave Professionals Has Released a Creative Ad to Market Its Shampoo
<
27
Secret Celebratory Burgers
Secret Celebratory Burgers
A foodora Burger's Priest Pop-Up Hit Toronto, Montreal and Vancouver
<
26
VR Train Tours
VR Train Tours
The Grand Journey from Bombay Sapphire Takes Guests on a Virtual Tour
<
25
Millennial-Targeting Furniture Collections
Millennial-Targeting Furniture Collections
IKEA's SPRIDD Was Creared for Nomadic Lifestyles
<
24
Social Augmented Reality Devices
Social Augmented Reality Devices
Snapchat Shared Its Plans to Make Augmented Gadgets & Wearables
<
23
Collaborative Car Design Experiences
Collaborative Car Design Experiences
Chevrolet Indie Fridays Invited Guests to Spray Paint a Car
<
22
Minimalist In-Store Promotions
Minimalist In-Store Promotions
Target's Minimalist Redesign Eliminates Its Promotional Signage
<
21
Experiential Tech Stores
Experiential Tech Stores
Toronto Will Become the Home of the Next Samsung Experience Store
<
20
Waste-Reduction Cafes
Waste-Reduction Cafes
Handsome Her Features a Wall with Dozens of Mugs to Take To-Go
<
19
Color-Changing Business Cards
Color-Changing Business Cards
Réka Neszmélyi's Cards Are Constantly Transforming Their Appearance
<
18
Gaming App Pop-Up Cafes
Gaming App Pop-Up Cafes
The Candy Crush Cafe Was Hosted Over a Two-Day Period in London
<
17
Interactive Furniture Fairs
Interactive Furniture Fairs
This Fair Allows Visitors to Test Out and Interact with Its Items
<
16
In-Mall VR Theme Parks
In-Mall VR Theme Parks
Landmark Entertainment is Releasing Its 'LIVE Centers' Across China
<
15
Immersive Sci-Fi Hotels
Immersive Sci-Fi Hotels
Disney's Interactive Hotel Welcomes Fans into the World of Star Wars
<
14
Color-Changing Food Packaging
Color-Changing Food Packaging
This Fresh Food Packaging Changes Color to Indicate Food Spoilage
<
13
Emotion-Powered Pop-Up Shops
Emotion-Powered Pop-Up Shops
This eBay Pop-Up Used Facial Expressions to Help Shoppers Find Gifts
<
12
Sci-Fi Series Pop-Up Bars
Sci-Fi Series Pop-Up Bars
A Stranger Things Pop-Up Bar Has Opened Its Doors in Chicago
<
11
Brand-Curated Restaurant Experiences
Brand-Curated Restaurant Experiences
Gaggenau's Bistro 1683 Celebrates the Brand's History
<
10
Multisensory Dining Experiences
Multisensory Dining Experiences
The Woolworths Summer Sensorium Took Place at the Australian Open
<
9
Minimal Marijuana Accessories
Minimal Marijuana Accessories
The Tokyo Smoke and Van der Pop Collection is Elegantly Designed
<
8
Geological Food Shops
Geological Food Shops
The Usaginonedoko Cafe Creates Food Inspired by Rocks and Minerals
<
7
Multi-Sensory Tech Showcases
Multi-Sensory Tech Showcases
Google's 'Curiosity Rooms' Offer Hands-On Interaction with Its Tech
<
6
Sensorial Festival Activations
Sensorial Festival Activations
The British Summer Time Festival Hosted the Moretti Gran 2017
<
5
Nostalgic Food Truck Branding
Nostalgic Food Truck Branding
Grilled Cheese Wonderland's Concept is a Nod to 90s Youth Culture
<
4
Furniture Brand Pop-Up Shops
Furniture Brand Pop-Up Shops
Toronto's IKEA Play Café is an Immersive Retail Experience
<
3
Customizable Skincare Labs
Customizable Skincare Labs
The St Ives Mixing Bar is Open for Six Weeks in New York City
<
2
Fast Food Salad Shops
Fast Food Salad Shops
KFC's K Pro is a Healthy Remix on the Famous Fast Food Restaurant
<
1
Multidimensional Cosmetic Window Displays
Multidimensional Cosmetic Window Displays
The Body Shop's New Display Markets Its Superfood Masks
<