Xbox's 'Stay N' Play' pop-up hotel is providing gamers with an immersive environment to spend the night playing video games.
After signing up with a gamertag, players are invited to select one of four suites to spend the night, all of which include a variety of consoles in addition to flat screen TVs and Dolby Atmos-enabled headsets. To make matters even more convenient, the hotel is equipped with a variation of room service in which a concierge will bring games to one's suites. The hotel also provides each of its guests with a branded onesie, which they're allowed to keep.
Stays in this Sydney-based pop-up can be booked in two-hour intervals, serving as an unconventional and immersive marketing effort to promote the release of Xbox one X.
What's Driving This Trend
- Gamer-specific Hotels
- Opportunity for hotels to create immersive environments tailored specifically for gamers, providing a unique and engaging experience.
- Pop-up Experiences
- Pop-up hotels offer a temporary and exclusive gaming experience, leveraging the trend of limited-time and experiential marketing.
- Concierge Gaming Services
- With on-demand game delivery and personalized gaming recommendations, there is a potential for gaming concierge services to cater to avid gamers' needs.
Who This Affects Most
- Hospitality
- Hotels can capitalize on the popularity of gaming by creating gamer-specific rooms or collaborating with gaming brands for immersive experiences.
- Gaming
- The video game industry can explore partnerships with hotels to create pop-up gaming experiences, expanding their reach and enhancing brand visibility.
- Concierge Services
- Concierge services that specialize in gaming can emerge, offering personalized recommendations, game delivery, and on-site troubleshooting for gamers.
