Xbox's 'Stay N' Play' pop-up hotel is providing gamers with an immersive environment to spend the night playing video games.
After signing up with a gamertag, players are invited to select one of four suites to spend the night, all of which include a variety of consoles in addition to flat screen TVs and Dolby Atmos-enabled headsets. To make matters even more convenient, the hotel is equipped with a variation of room service in which a concierge will bring games to one's suites. The hotel also provides each of its guests with a branded onesie, which they're allowed to keep.
Stays in this Sydney-based pop-up can be booked in two-hour intervals, serving as an unconventional and immersive marketing effort to promote the release of Xbox one X.