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Top 100 Interactive Trends in 2017

From Secret Sneaker Pop-Ups to Experiential Wine Campaigns

— January 27, 2018 — Marketing
These 2017 interactive trends demonstrate the power of involving consumers in promotional campaigns. As consumers are likely to view and hear hundreds of ads each day, offering an immersive experience enables brands to really stand out.

Perhaps one of the most unconventional interactive trends that's included comes from Pringles, which set up a condiment-covered slip-and-slide in celebration of National Ketchup Day. Those who lined up were given a yellow one-piece suit to sport while they went down the messy slide, as well as a red helmet. By capitalizing on National Ketchup Day with its slip-and-slide, Pringles was able to promote its new ketchup-flavored chips in a memorable way.

Also featured is Coke's 'Tattoo Can' campaign, which was created in celebration of Hispanic History Month. On each can, the brand printed common Latino surnames, which consumers were able to get as temporary tattoos as well. To maintain a sense of mystery, Coke covered the names on the cans with the temporary tattoos. Due to the condensation on the cans, consumers could press the tattoos directly onto their skin after removing them from the cans.
4.9
Score
Popularity
Activity
Freshness
100
Live Mystery Campaigns
Live Mystery Campaigns
The BBC's Sherlock Live Allows Fans to Solve a Mystery Using Twitter
<
99
Ketchup Slip-and-Slides
Ketchup Slip-and-Slides
Pringles Set Up a 50-Foot Condiment Slide to Launch a New Flavor
<
98
Health Assessment Posters
Health Assessment Posters
These Cancer Research UK Posters Offer a Free Breathing Test
<
97
VR Retail Waterslides
VR Retail Waterslides
Topshop is Inviting Consumers to Take a Ride on Its Virtual 'Splash' Slide
<
96
Branded Solar Eclipse Experiences
Branded Solar Eclipse Experiences
Warby Parker Offered a Pinhole Projection Template and More
<
95
Jaw Workout Classes
Jaw Workout Classes
Cadbury and 1Rebel are Teaming Up to Offer a Unique Fitness Class
<
94
VR Campus Activations
VR Campus Activations
Facebook's VR Tour is Giving Students a Chance to Test Out Samsung Gear VR
<
93
Clever Animal Adoption Campaigns
Clever Animal Adoption Campaigns
This Pedigree Campaign Prompts Parents to Get a Shelter Dog
<
92
Stress-Relieving Coloring Campaigns
Stress-Relieving Coloring Campaigns
The Art with Edge Campaign Helped Students Relieve Exam Stress
<
91
Energetic Escape Challenges
Energetic Escape Challenges
The Red Bull Mind Gamers Partook in the Escape Room World Championship
<
90
Online Mattress Pop-Up Spaces
Online Mattress Pop-Up Spaces
Casper Pop-Up Stores Will Be Appearing Throughout the US in 2018
<
89
VR Album Experiences
VR Album Experiences
TOKiMONSTA Fans Can Experience the World of 'Lune Rouge' in Virtual Reality
<
88
Edible Art Galleries
Edible Art Galleries
Maynards Bassetts' 'Sweet Art Gallery' Features Art Made from Candies
<
87
VR Skiwear Pop-Ups
VR Skiwear Pop-Ups
Harvey Nichols' Perfect Moment Pop-Up Turns the Store into a Winter Village
<
86
Female Friendship Events
Female Friendship Events
Diet Coke's Girl's Night Launched the Get the Gang Back Together Campaign
<
85
Superpowered Bar Staff
Superpowered Bar Staff
'The Mutant Lounge' is a Promotional Cocktail Bar for FOX's 'Legion'
<
84
Body-Marbling Events
Body-Marbling Events
'initial' Paired Its Runway Show with an Artful Experience for Guests
<
83
Health-Promoting Sugar Installments
Health-Promoting Sugar Installments
KIND's Sugar Sculptures Warn Parents of Unhealthy Snacks
<
82
Virtual Staring Contests
Virtual Staring Contests
Kit Kat Brazil Awarded Students with Chunky Bars for Outlasting Opponents
<
81
Secretive Sneaker Pop-Ups
Secretive Sneaker Pop-Ups
Nike and Foot Locker are Partnering on a Pop-Up "Sneakeasy"
<
80
Interactive Beauty Vanities
Interactive Beauty Vanities
The 'Wall of Kisses' by Burt's Bees Introduces a New Lipstick Range
<
79
Interactive Appliance Showrooms
Interactive Appliance Showrooms
The New Electrolux Experience Centre Features Interactive Displays
<
78
Interactive AR Gardens
Interactive AR Gardens
Perrier-Jouët Created a Fantastical, High-Tech Garden Installation
<
77
Experiential Appliance Shops
Experiential Appliance Shops
KitchenAid's Experience Store Lets Shoppers Test Different Appliances
<
76
VR Shaving Simulators
VR Shaving Simulators
Gillette's In-Store Experience Takes People on a VR Roller Coaster Ride
<
75
Airport Lounge VR Trips
Airport Lounge VR Trips
Bacardi and Virgin Atlantic Team Up for VR Experience in Airport Lounge
<
74
Interactive Food Projects
Interactive Food Projects
'Déguster l’augmenté' by Erika Marthins Includes a Chocolate Record
<
73
Animatronic Order-Taking Robots
Animatronic Order-Taking Robots
KFC Has Created a Colonel Sanders Robot to Take Drive-Thu Orders
<
72
Emotion-Detecting Condiment Apps
Emotion-Detecting Condiment Apps
Marmite's TasteFace Uses Facial Recognition to Read Reactions
<
71
Dollar Store Derby Activations
Dollar Store Derby Activations
The Poundland Brand Activation Was Hosted at the Epsom Derby
<
70
Humorous User Data Billboards
Humorous User Data Billboards
This Spotify Campaign Was Created to Showcase Creative Playlists
<
69
Cinematic Makeup Trivia Games
Cinematic Makeup Trivia Games
This Revlon Campaign Allowed Moviegoers to Win Makeup with Timeplay
<
68
High-Tech Pop-Up Barbershops
High-Tech Pop-Up Barbershops
The Lynx 'Find Your Magic Shop' in Dublin Includes a "Magic Mirror"
<
67
Millennial-Only Food Trucks
Millennial-Only Food Trucks
'Drop' Will Give Millennials the Chance to Eat Avocado Toast for Free
<
66
Humorously Small Treat Trucks
Humorously Small Treat Trucks
The World's Smallest Ice Cream Truck is Handing Out Free Cones
<
65
Cartoon-Inspired Urban Pop-Ups
Cartoon-Inspired Urban Pop-Ups
RIPNDIP's New York Pop-Up Will Be Open for Two Months
<
64
Heritage Vodka Parisian Picnics
Heritage Vodka Parisian Picnics
The Grey Goose Sunset Soiree 2017 Series Kicked Off in Toronto
<
63
Color-In Car Rentals
Color-In Car Rentals
These Hertz Rental Cars Feature Coloring Book Upholstery to Entertain Kids
<
62
Cozy Commuter Pods
Cozy Commuter Pods
Vaillant Set Up 'Warmth Pods' in UK Travel Stations for Warmth Week
<
61
Emergency Soup Can Campaigns
Emergency Soup Can Campaigns
Heinz is Helping Londoners Beat the Winter Blues with Free Soup
<
60
Ice Cream Photography Pop-Ups
Ice Cream Photography Pop-Ups
Haagen-Dazs' 'My Extraordinary Life' Calls for Dessert Photo-Takers
<
59
Luxurious Ice Cream Pop-Ups
Luxurious Ice Cream Pop-Ups
This Magnum Pop-Up Featured Edible Flowers and Pearls
<
58
Nostalgic Food Delivery Promotions
Nostalgic Food Delivery Promotions
Foodora's Back to School Promotion Recreates Lunchbox Favorites
<
57
Multi-Sensory Art Galleries
Multi-Sensory Art Galleries
Smith & Sinclair is Creating 'The Flavour Gallery' Art Experience
<
56
Smart Waterpark Wristbands
Smart Waterpark Wristbands
Universal Orlando Resort's 'Tapu Tapu' Bands Make Payments and More
<
55
Mobile Nap Trailers
Mobile Nap Trailers
Casper's UK Sleep Tour Introduces a 'Sleepmobile' on Wheels
<
54
Facial Hair Galleries
Facial Hair Galleries
Panatonic Launched its 3-in-1 i-Shaper Trimmer with an Unusual Exhibition
<
53
Social Photography Workshops
Social Photography Workshops
Gin Brand Beefeater is Launching an Instagram Photography Course
<
52
Interactive Fast Food Windows
Interactive Fast Food Windows
KFC and Robinsons are Celebrating Wimbledon with a Pong Game
<
51
Pop-Up Toy Cafes
Pop-Up Toy Cafes
The Shopkins Macaron Café Brings the Collectible Playsets to Life
<
50
Socially Connected Soda Bottles
Socially Connected Soda Bottles
These Pepsi Bottles Give Access to Exclusive Filters on Snapchat
<
49
Futuristic Supermarket Pop-Ups
Futuristic Supermarket Pop-Ups
Honey Nut Cheerios is Hosting a Pop-Up Grocery Store in Toronto
<
48
Donut Slot Machines
Donut Slot Machines
Krispy Kreme Set Up a Food Slot Machine to Celebrate a New Partnership
<
47
Instant Photography Pop-Ups
Instant Photography Pop-Ups
Polaroid is Marking Its 80th Anniversary with Its First-Ever Pop-Up
<
46
Theatrical Pop-Up Bars
Theatrical Pop-Up Bars
The Wonderland Bar in London Boasts Color-Changing Drinks and More
<
45
VR Distillery Tours
VR Distillery Tours
Beam Suntory is Virtually Transporting Consumers to Bowmore Distilleries
<
44
Intelligent Vending Machines
Intelligent Vending Machines
Coca-Cola's AI Vending Machine Brings Joy to Purchasing a Drink
<
43
Luxury Fashion Pop-Up Collaborations
Luxury Fashion Pop-Up Collaborations
Balenciaga and colette Joined to Create a Pop-Up Shop
<
42
Empowering Footwear Stores
Empowering Footwear Stores
This ASICS' Store Concept Helps Consumers Understand Their Own Needs
<
41
TV-Inspired Pop-Up Bars
TV-Inspired Pop-Up Bars
This Breaking Bad-Themed Cocktail Bar Lets Guests Cook Their Own Creations
<
40
Gamer Pop-Up Hotels
Gamer Pop-Up Hotels
Xbox's 'Stay N' Play' Provides Gamer-Specific Hotel Suites
<
39
Surname-Tattooing Soda Cans
Surname-Tattooing Soda Cans
Coke's 'Tattoo Can' Campaign Celebrated Hispanic History Month
<
38
Secret Dining Events
Secret Dining Events
Patrón Secret Dining Created a Special Cocktail-Paired Menu in London
<
37
Multi-Sensory Beverage Pop-Ups
Multi-Sensory Beverage Pop-Ups
Perrier Flavor Studios Aims to Engage All of the Five Senses
<
36
360-Degree Cabin Tours
360-Degree Cabin Tours
Burt's Bees Created a 360-Degree Tour of the Founder's Personal Cabin
<
35
Experiential Wine Campaign Launches
Experiential Wine Campaign Launches
This Barefoot Wine Campaign Kicked Off with a Mobile Wine Bar
<
34
TV-Watching Retreats
TV-Watching Retreats
Three Mobile, Samsung and Netflix Launched a 'Bed 'N' Binge' Retreat
<
33
Turnkey Experiential Retail Spaces
Turnkey Experiential Retail Spaces
thisopenspace Launched the 'Sleepover' Concept Store in Toronto
<
32
Car-Sponsored Escape Rooms
Car-Sponsored Escape Rooms
Audi is Promoting It's 'E-Tron' Line with These Escape Rooms
<
31
VR Gin Tours
VR Gin Tours
Slingsby is Inviting Fans to Immerse Themselves in the 'Spirit of Harrogate'
<
30
Supermarket Clothing Pop-Ups
Supermarket Clothing Pop-Ups
Lidl Opened a Pop-Up Shop in Hamburg for Its New Clothing Collection
<
29
Retail Vending Machines
Retail Vending Machines
Uniqlo Unveiled its Plans to Roll Out Clothing Vending Machines
<
28
AR Beer Labels
AR Beer Labels
This Snoqualmie American Pale Ale Boasts an Interactive Label
<
27
Secret Celebratory Burgers
Secret Celebratory Burgers
A foodora Burger's Priest Pop-Up Hit Toronto, Montreal and Vancouver
<
26
Bespoke Wimbledon Beer Pop-Ups
Bespoke Wimbledon Beer Pop-Ups
The Stella Artois Vantage Point Was Present at Wimbledon 2017
<
25
VR Train Tours
VR Train Tours
The Grand Journey from Bombay Sapphire Takes Guests on a Virtual Tour
<
24
Champagne Cocktail Pop-Ups
Champagne Cocktail Pop-Ups
Le Crown and Cactus Pub Was Hosted by Chambord in London
<
23
Social Augmented Reality Devices
Social Augmented Reality Devices
Snapchat Shared Its Plans to Make Augmented Gadgets & Wearables
<
22
Meaning-Making Beer Pop-Ups
Meaning-Making Beer Pop-Ups
The San Miguel Experience Sees the Beer Brand Looking to Inspire
<
21
In-Store Makeup Stations
In-Store Makeup Stations
Make Up For Ever's New Flagship Store Features Go Pro Make Up Stations
<
20
Collaborative Car Design Experiences
Collaborative Car Design Experiences
Chevrolet Indie Fridays Invited Guests to Spray Paint a Car
<
19
Song-Sharing Beer Bottles
Song-Sharing Beer Bottles
The Newest Alcohol-Free Bottles of Miller Beer Instantly Share Music
<
18
Futuristic Foodie Pop-Ups
Futuristic Foodie Pop-Ups
Jet.com's Fresh Story Pop-Up Sold Futuristic Food & Cooking Accessories
<
17
Multi-Screen Ads
Multi-Screen Ads
Pepsi's 'Let's get Together' Campaign Unfolds Across 3 Phone Screens
<
16
Gaming App Pop-Up Cafes
Gaming App Pop-Up Cafes
The Candy Crush Cafe Was Hosted Over a Two-Day Period in London
<
15
Complimentary Festival Makeovers
Complimentary Festival Makeovers
The 2017 Sephora Coachella Activation Offered Various Services
<
14
Immersive Sci-Fi Hotels
Immersive Sci-Fi Hotels
Disney's Interactive Hotel Welcomes Fans into the World of Star Wars
<
13
Branded Pop-Up Chapel Bars
Branded Pop-Up Chapel Bars
The Jager Chapel Was a Romantic Activation Hosted in France
<
12
Emotion-Powered Pop-Up Shops
Emotion-Powered Pop-Up Shops
This eBay Pop-Up Used Facial Expressions to Help Shoppers Find Gifts
<
11
Musical Tech Festivals
Musical Tech Festivals
Moogfest 2017 Serves as the Synthesis of Music, Art, and Technology
<
10
Brand-Curated Restaurant Experiences
Brand-Curated Restaurant Experiences
Gaggenau's Bistro 1683 Celebrates the Brand's History
<
9
Immersive Ice Cream Museums
Immersive Ice Cream Museums
L.A.'s Whimsical Ice Cream Museum Attracts Social Media Users
<
8
Multisensory Dining Experiences
Multisensory Dining Experiences
The Woolworths Summer Sensorium Took Place at the Australian Open
<
7
Multi-Sensory Tech Showcases
Multi-Sensory Tech Showcases
Google's 'Curiosity Rooms' Offer Hands-On Interaction with Its Tech
<
6
Sensorial Festival Activations
Sensorial Festival Activations
The British Summer Time Festival Hosted the Moretti Gran 2017
<
5
Furniture Brand Pop-Up Shops
Furniture Brand Pop-Up Shops
Toronto's IKEA Play Café is an Immersive Retail Experience
<
4
Customizable Skincare Labs
Customizable Skincare Labs
The St Ives Mixing Bar is Open for Six Weeks in New York City
<
3
Summer Wine Brand Activations
Summer Wine Brand Activations
Campo Viejo's 'Fiesta de Color' Includes a Personalization Station
<
2
Holographic Mall Advertisements
Holographic Mall Advertisements
'Hypervsn' by Kino-Mo Projects Floating 3D Advertisements
<
1
Multi-Sensory Cola Advertisements
Multi-Sensory Cola Advertisements
This Coca-Cola Advertisement Has Been Awarded Two World Records
<