In order to give consumers a more interactive shopping experience, KitchenAid opened its first-ever 'experience store' in London. Measuring 3000-square-feet and filled with all of the brand's top products, the store is the ultimate mecca for those looking for new home appliances.
The KitchenAid experience store opened up in the fall of 2016 on London's Wigmore Street. The store itself features kitchen, bathroom and homeware showrooms where shoppers can browse for different KitchenAid products. For those who would like to actually test out these appliances, the store features different 'experience sections,' which shoppers can book for cooking classes or demonstrations. As a KitchenAid spokesperson explained, "The experience store is a venue which we aim to be a physical hub for people to share and discover inspiration about food."
By creating more interactive touchpoints within its retail space, KitchenAid is giving consumers a new way to shop for its products.