Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

KitchenAid's Experience Store Lets Shoppers Test Different Appliances

 - May 9, 2017
References: retail-week
In order to give consumers a more interactive shopping experience, KitchenAid opened its first-ever 'experience store' in London. Measuring 3000-square-feet and filled with all of the brand's top products, the store is the ultimate mecca for those looking for new home appliances.

The KitchenAid experience store opened up in the fall of 2016 on London's Wigmore Street. The store itself features kitchen, bathroom and homeware showrooms where shoppers can browse for different KitchenAid products. For those who would like to actually test out these appliances, the store features different 'experience sections,' which shoppers can book for cooking classes or demonstrations. As a KitchenAid spokesperson explained, "The experience store is a venue which we aim to be a physical hub for people to share and discover inspiration about food."

By creating more interactive touchpoints within its retail space, KitchenAid is giving consumers a new way to shop for its products.