These 2017 retail innovations range from sensory retail pods to produce butcher grocery concepts. When it comes to physical, brick-and-mortar stores, authenticity and sensory marketing are becoming top priorities for both emerging and established brands.
Standouts in the realm of experiential retail include IKEA's immersive Play Café pop-up which opened in the heart of downtown Toronto earlier this year. The pop-up was home to exclusive kitchen accessories, served up a menu of IKEA restaurant favorites, and even featured a set of interactive gaming stations where visitors where given a chance to win exclusive offers and prizes.
NYC boutique 'Package Free' is another standout which prides itself on its artisanal products and waste-free approach to retail -- one that features absolutely no packaging.
When it comes to notable e-commerce examples, standouts include virtual try-on services, and couture web shop debuts like a new Givenchy platform which combines premium products with real-time access to fashion week content.
For more information on retail in the year ahead, dive into Trend Hunter's 2018 Trend Report and learn about the ongoing evolution of both the physical and digital retail space.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
