Design studio Stills & Strokes is the creative force behind this Bikini Berlin retail installation. The personified pop-up space consists of visual elements and architectural details that are sculptural and colorful.
Drawing inspiration from pop art, this retail installation was showcased as a holiday brand activation inside popular shopping center Bikini Berlin. Rather than taking the traditionally festive route when it came to design, the Stills & Strokes team opted for elements that were unexpected and kid-friendly.
These included metallic and patterned wrapping paper that was layered strategically. In addition, boxed packaging was set up throughout the brand activation and was accented with Stills & Strokes' signature cartoon eye motifs. Founded by visual artist Melanie Homann and photographer Stefan Vorbeck, the studio appeals to younger demographics with its fearless use of color and playful design details -- both showcased in this captivating and interactive shopping mall popup.
Key Themes Behind This Trend
- Pop Art-inspired Retail Installations
- Brands can create visually captivating retail installations that draw inspiration from pop art, offering unexpected and kid-friendly design elements.
- Layered and Strategic Packaging
- Innovative packaging design can incorporate metallic and patterned wrapping paper, with a strategic layering approach to create an engaging retail experience.
- Fearless Use of Color in Retail Design
- Retail spaces can appeal to younger demographics by embracing bold and playful design details, with a fearless use of color to create a visually appealing environment.
Where This Applies
- Retail Design
- The retail design industry can explore innovative ways to create visually captivating installations that attract and engage customers.
- Packaging Design
- The packaging design industry has an opportunity to develop creative and strategic approaches to layered packaging that enhances the overall retail experience.
- Visual Arts and Photography
- The visual arts and photography industry can contribute to the retail sector by offering expertise in bold and playful design elements, using color to create captivating retail spaces.
