Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

Top 75 Packaging Trends in April

From Biodegradable Seagrass Packaging to Vibrant Fruit Snacks

— April 30, 2017 — Marketing
April 2017 packaging trends reveal an array of burgeoning patterns related to health and eco-conscious industries.

Food packaging is one of the largest contributors to the excessive waste that can be seen littering the world's landfills and oceans, and brands are slowly turning to biodegradable packaging in order to not contribute further to this issue. Felix Pottinger's biodegradable seagrass packaging is one such example, with the material being made out of washed up seagrass that is cultivated to offer useful and eco-friendly food products for brands.

In the health industry, the brand Kind Snacks is now offering a new nutritious product titled Fruit Bites. The new food product is packaged in vividly colored packs that reflect its wholesome ingredients in large font – ensuring that consumers are aware of its healthy qualities while also being able to capture consumer attention with its bold branding.
7
Score
Popularity
Activity
Freshness
75
Oven-Ready Dough Packaging
Oven-Ready Dough Packaging
Wewalka's Sweet Dough is Rolled for Instant Placement on a Baking Tray
<
74
Eco-Conscious Comedic Cleaner Campaigns
Eco-Conscious Comedic Cleaner Campaigns
Seventh Generation 'Come Clean' Features Maya Rudolph
<
73
Bun-Flavored Chocolate Eggs
Bun-Flavored Chocolate Eggs
This Chocolate Egg Treat from Prestat Tastes Like a Hot Cross Bun
<
72
Friendly Frozen Treat Packaging
Friendly Frozen Treat Packaging
The Ciao Bella Artisan Gelatos and Sorbettos Branding is Inviting
<
71
British-Style Pet Foods
British-Style Pet Foods
Lily's Kitchen's 'Great British Breakfast' Adapts a Classic Meal for Dogs
<
70
Squeezable Mustard Pouches
Squeezable Mustard Pouches
Silver Spring's Deli-Style Mustard is Packed into a Gusseted Pouch
<
69
Jean-Inspired Condoms
Jean-Inspired Condoms
The 'Durex Jeans' Line Has Sleek Packaging to Slide into Pockets with Ease
<
68
High-Protein Packaged Tuna Flavors
High-Protein Packaged Tuna Flavors
The Starkist Bold Tuna Creations Offer Different Styles of Heat
<
67
Cheesy Pesto Popcorn
Cheesy Pesto Popcorn
CORNOPOLIS' Cheese Popcorn Snack is Enhanced with Pesto
<
66
Empowering Paper Towel Packaging
Empowering Paper Towel Packaging
These Limited-Edition Brawny Paper Towels Have a New Lumberjack
<
65
Dye-Free Stain Removal Wipes
Dye-Free Stain Removal Wipes
These Powerful Stain Rx Sheets Come in Convenient Pouches
<
64
Boozy Artisanal Caramels
Boozy Artisanal Caramels
The Jonboy Caramel Treats are Made with Various Liquors
<
63
Peanut Butter Snack Bars
Peanut Butter Snack Bars
Greek Nuts' Nut Bar Packaging Exudes Health and Strength
<
62
Long-Wear Lipstick Pairs
Long-Wear Lipstick Pairs
These Urban Decay Lipsticks are Paired with Matching Liners
<
61
Customizable Fish Figurines
Customizable Fish Figurines
This Kit Lets Peole Personalize Bordallo Pinheiro's Sardine Sculpture
<
60
Faux Beard Accessories
Faux Beard Accessories
Mister Ames' Fashionable Fake 'Beard Collar' Provides a Disguise
<
59
Multi-Faceted Highlighters
Multi-Faceted Highlighters
The Love Love Prismatic Highlighter Offers Intense Pigmentation
<
58
Blackberry-Based Food Collections
Blackberry-Based Food Collections
The Brand Corphes's Products are Inspired by Storytelling
<
57
Floral-Themed Chocolate Packaging
Floral-Themed Chocolate Packaging
Sugar & Spice's Packaging Gives the Brand a Luxurious Quality
<
56
Gilded Coffee Branding
Gilded Coffee Branding
Timbertrain Coffee Was Packaged in a Way That Makes It Appear High Quality
<
55
Ultra-Fresh Coffee Subscriptions
Ultra-Fresh Coffee Subscriptions
RAVE Coffee Roasts, Packages and Ships Its Coffee on the Same Day
<
54
Non-Alcoholic Malt Beverages
Non-Alcoholic Malt Beverages
Hillsburg's Alcohol-Free Drink Range Emphasizes Vibrant Fruit Flavors
<
53
Cartoon Cookie Mascots
Cartoon Cookie Mascots
MILKMORE's Brand Identity Boasts Adorable Character Illustrations
<
52
Inspiration Comes from Everywhere
Inspiration Comes from Everywhere
Antonette Bivona, Director of Global Marketing at Almay
<
51
Shack-Shaped Popcorn Packaging
Shack-Shaped Popcorn Packaging
These Popcorn Boxes Reveal a Peek at the Product Through a Window
<
50
Fruity Beet Beverages
Fruity Beet Beverages
Beetology's Vegetable Drink Line Pairs Beets with Fruits
<
49
Warrior-Themed Chocolates
Warrior-Themed Chocolates
This Tsuwamono Candy Range by Mary’s Resembles Weaponry and Armor
<
48
Breaking Out of Fixed Mindsets
Breaking Out of Fixed Mindsets
Suzanne Zimny, Head of Innovation at Vimto
<
47
Seasonal Easter-Themed Candies
Seasonal Easter-Themed Candies
The Hi-Chew Spring Mix Offers Limited-Edition Flavors
<
46
Essential Oil Tooth Powders
Essential Oil Tooth Powders
Frau Fowler Makes Oral Health Tooth Powders in Unique Flavors
<
45
Egg-Shaped Bath Bombs
Egg-Shaped Bath Bombs
MAD Beauty's 'Bake Egg Bath Bombs' are Packaged in Cartons
<
44
Wholesome Bottled Soups
Wholesome Bottled Soups
The Züpa Noma Vegetable Soups are Ready to Drink Out of the Bottle
<
43
Retro Drinking Chocolate Cans
Retro Drinking Chocolate Cans
Marchoc's Packaging Captures the Essence of Distinct Flavors
<
42
Squeezable Pancake Mixes
Squeezable Pancake Mixes
Follow Your Heart's Vegan Pancake Batter Comes in a Bottle
<
41
Springtime Coffee Cups
Springtime Coffee Cups
These New Starbucks Coffee Cups Add Cheer to the Season
<
40
Individually Crafted Oil Bottles
Individually Crafted Oil Bottles
The Brand Sapfo Takes Care to Personalize Each of Its Bottles
<
39
Storybook-Shaped Wash Packaging
Storybook-Shaped Wash Packaging
MAD Beauty's Body Wash Packaging Opens Like a Book
<
38
Brain-Boosting Smoothie Mixes
Brain-Boosting Smoothie Mixes
Mavella Superfoods' Kid-Friendly Smoothies are Vitamin-Enriched
<
37
Exploring Exciting Flavors
Exploring Exciting Flavors
Sanjiv Gajiwala, Vice President of Marketing at Mike's Hard Lemonade
<
36
Savory Pie Boxes
Savory Pie Boxes
Eden & Bridge's Savory Pie Flavors are Charmingly Packaged
<
35
Vibrant Nightlife Beers
Vibrant Nightlife Beers
Haudegen's Modern Beer Branding Boasts Light-Up Details
<
34
Sparking Tastes and Trends
Sparking Tastes and Trends
Kelli Heinz, Director of Marketing at Bell Flavors & Fragrances
<
33
Springtime Sakura Parties
Springtime Sakura Parties
Japan's Kirin Brewery Offers Indoor Cherry Blossom-Viewing Events
<
32
Frozen Wildflower Desserts
Frozen Wildflower Desserts
Häagen-Dazs' Floral-Inspired Treats Boast Bold Containers to Match
<
31
Hop-Infused Lemonades
Hop-Infused Lemonades
Zipfer HOPS Introduces a Unique Lemonade Flavor
<
30
Festive Sauce Sets
Festive Sauce Sets
These Christmas Sauce Kits Let Recipients Decide If They're Naughty or Nice
<
29
Prismatic Herb Packaging
Prismatic Herb Packaging
These Herb Containers Use a More Artistic Brand Identity Than Competitors
<
28
Wholesome Fruit Snacks
Wholesome Fruit Snacks
Kind Snacks' Fruit Bites Contain One Full Serving of Fruit Per Pouch
<
27
Multivitamin Chewing Gums
Multivitamin Chewing Gums
Get More Vitamins is Now Offering Vitamins in a Unique New Form
<
26
Nutritious Workplace Lunch Services
Nutritious Workplace Lunch Services
LunchOwl Aims to Create Productive Employees Through Food
<
25
Squeezable Greek Yogurt Snacks
Squeezable Greek Yogurt Snacks
Happy Squeeze Greek Yogurt Pouches Make Healthy Snacking Easy
<
24
Exotic Dried Fruit Snacks
Exotic Dried Fruit Snacks
These Healthy, Dried Fruit Snacks Offer a Taste of Thailand
<
23
Discolored Water Bottles
Discolored Water Bottles
For World Water Day, One Water Changed Its Packaging to a Dirty Color
<
22
Ornate Origami Chocolate Packaging
Ornate Origami Chocolate Packaging
The Utopick Chocolates Packaging is Simple and Curious
<
21
Adventurous Pet Food Branding
Adventurous Pet Food Branding
The Venture Cat Food Brand Packaging Focuses on a Storyline
<
20
Meatless Product Packaging
Meatless Product Packaging
Quorn Foods' New Identity Solidifies Its Place as a Leader in Non-Meat
<
19
Washing Machine Meal Pouches
Washing Machine Meal Pouches
'Sous La Vie' Food Bags Can Be Cooked in the Washing Machine
<
18
Contemporary Supermarket Rebrandings
Contemporary Supermarket Rebrandings
Booths Has Made Its Packaged Products Simple and Modern
<
17
Millennial Anti-Aging Cosmetics
Millennial Anti-Aging Cosmetics
'Nia' is a New Skincare Line to Keep Youth Looking Youthful
<
16
Drinkable Soup Cartons
Drinkable Soup Cartons
Fawen Creates Chilled, Ready-to-Drink Soup in a Bottle
<
15
Minimalist Chocolate Egg Packaging
Minimalist Chocolate Egg Packaging
The Easter Egg Packaging for 'EGGOISM' Proves That Less is More
<
14
Personified Retail Installations
Personified Retail Installations
Bikini Berlin's Stills & Strokes Pop-Up is Visually Playful
<
13
Ironic Sheet Mask Packaging
Ironic Sheet Mask Packaging
These Face Masks Capture Consumer Attention Through Their Name
<
12
Clothing Size-Inspired Dairy Branding
Clothing Size-Inspired Dairy Branding
The SML Milk Cartons of Milk Packaging is Textured
<
11
Snapping Snack Fruit Packaging
Snapping Snack Fruit Packaging
The DOLE 'GO Berries!' Fruit Container Packaging Breaks Apart
<
10
Scented Canned Socks
Scented Canned Socks
LemonSox Offers Scented Fashion Socks in Tin Cans
<
9
Alkalizing Superfood Powders
Alkalizing Superfood Powders
This Live Ultimate Elixir Boasts Clean, Beneficial Ingredients
<
8
Multipurpose Rustic Six-Packs
Multipurpose Rustic Six-Packs
Bohemia's Beer Six-Pack Crate Transforms into a Set of Kitchen Tools
<
7
Subculture Skincare Branding
Subculture Skincare Branding
The Electric Ink Tattoo Care Packaging is Inspired by Body Artwork
<
6
Storybook Skincare Branding
Storybook Skincare Branding
The La Mer Hydrating Serum Packaging is Inspired by Children's Books
<
5
Biodegradable Seagrass Packaging
Biodegradable Seagrass Packaging
Felix Pottinger has Designed a Packaging System for Food
<
4
Cultural Beauty Kiosks
Cultural Beauty Kiosks
Nordstrom's K-Beauty Counter Spotlights the Best in Korean Skincare
<
3
Vintage Alcohol Gift Sets
Vintage Alcohol Gift Sets
This Jagermeister Gift Set is a Limited Edition Offer
<
2
Healthy Biodegradable Food Packaging
Healthy Biodegradable Food Packaging
This Anti-Microbial Food Packing Material Degrades Naturally
<
1
Smart Hydration Bottle Caps
Smart Hydration Bottle Caps
Visy and Water.IO Teamed Up to Bring Intelligent Packaging to Market
<