Anti-aging cosmetics are typically created for mature women, but Nia (Not Into Aging) is a new skincare range that is specifically targeted towards Millennials.
Hello Giggles describes Nia as the "daughter of anti-aging centric brand StriVectin," as the new collection features StirVectin’s own patented NIA-114 technology, but with fresh branding and packaging that appeals to avid Instagram users. Items in Nia's first collection include a Tech Neck Line Smoother, a Sunday Detox Whipped Clay Peel-Off Mask, a Glow on Demand Energizing Illuminator, as well as a comprehensive Not Into Aging Start Up Kit that contains these individual products.
Anti-aging concerns are being made specifically relevant to Millennials, with StriVectin CEO Joan Malloy noting: "Wrinkles aren’t new, but how you get them is. Anytime you’re looking down at your phone you’re susceptible to necklines because of the repeated motion of looking up and down at your phone."