Advancements in technology continue to introduce innovative ways for consumers to care for their skin but a number of brands are now addressing digital age skincare concerns that are specific to avid smartphone and computer users. As the average person spends many hours of their day staring at a screen, brands are creating specific products to address "tech neck" and other parts of digital strain.
To help consumers protect themselves from over-exposure to the harmful high-energy visible (HEV) light that is emitted by screens—which can accelerate visible signs of aging—many brands are integrating ingredients for light protection into products that consumers are already familiar with for UVA and UVB protection.
As self-care is a priority for Millennial consumers, Nia sets itself apart as an anti-aging line for young consumers who are looking to be proactive when it comes to protecting and preserving their skin.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
