This Neck Sculpting Cream Targets "Tech Neck" with a Rose Quartz Tool
Laura McQuarrie — December 31, 2018 — Fashion
References: drbrandtskincare & allure
There are countless neck firming, anti-aging and sculpting cream skincare products that have been introduced for beauty consumers over the years and one of the newest from Dr. Brandt pairs a neck cream with a tool used in the Gua Sha technique from Traditional Chinese Medicine.
The Neck Sculpting Cream itself is said to have a rejuvenating formula that targets "tech neck," or the lines that form from constantly looking down at an electronic device. After the cream is applied to the skin in an upward motion, it can be massaged in with light pressure using the rose quartz Gua Sha tool. As a result of continued use, consumers are said to be able to enjoy skin that is more toned, sculpted, smooth and firm.
The Neck Sculpting Cream itself is said to have a rejuvenating formula that targets "tech neck," or the lines that form from constantly looking down at an electronic device. After the cream is applied to the skin in an upward motion, it can be massaged in with light pressure using the rose quartz Gua Sha tool. As a result of continued use, consumers are said to be able to enjoy skin that is more toned, sculpted, smooth and firm.
Trend Themes
1. Neck Firming Skincare - Opportunity for developing innovative neck firming skincare products targeting specific concerns like tech neck.
2. Gua Sha Technique - Disruptive potential in integrating Gua Sha tools into skincare routines for enhanced massage and product absorption.
3. Tech Neck Solutions - Emerging market for skincare solutions specifically addressing the lines caused by excessive use of electronic devices.
Industry Implications
1. Beauty Products - Beauty companies can explore creating neck-specific skincare products to cater to the growing demand for specialized solutions.
2. Traditional Chinese Medicine - There is an opportunity to integrate Gua Sha techniques and tools into the skincare industry, promoting holistic wellness practices.
3. Electronics - Technology companies can potentially develop skincare solutions to mitigate the effects of tech neck, offering a new line of health-conscious products.
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