Vitamin C beauty products are revered for their ability to brighten the skin and boost collagen production for skin the appears more youthful. Antioxidant-rich Vitamin C is an essential nutrient that's not produced by the body and needs to be received from external sources, yet many skincare products are non-stabilized or packed with Vitamin C derivatives.
A handful of leading skincare brands are now sharing solutions with highly concentrated amounts of L-ascorbic acid, also known as pure Vitamin C. CosRX's Triple C Lightning Liquid boasts 20.5% pure Vitamin C, while Obagi Medical's newly released Professional-C Polish and Mask contains 30% L-ascorbic acid. Allies of Skin launched its innovative Vitamin C serum as what it identifies as "the world’s first and only waterless formula with a 35% concentration."
While the best source of Vitamin C from fruits is often believed to be citrus fruits, a number of brands are proving otherwise with formulas that prominently feature other vitamin-rich brightening ingredients like bananas, pineapple and strawberries.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
