Within the world of beauty, the best Vitamin C serums are known to have about a 10 to 15% concentration of Vitamin C—but Tatcha's newly launched Violet-C Brightening Serum boasts a potent concentration of 20%.
Vitamin C is recognized as one of the best brightening ingredients in skincare but it can be a challenge to stabilize, which is why it is rarely found in high concentrations. The new Tatcha product is oil-free, fragrance-free and touted as a "supercharged serum" that is additionally packed with 10% AHAs derived from fruits, plus Japanese angelica root and the antioxidant-rich Japanese beautyberry.
Knowing that consumers responded well to its Violet-C Radiance Mask but don't use face masks every single day, Tatcha set out to create a skincare product that could offer more regular benefits.
Why This Trend Is Growing
- High Concentration Vitamin C
- Creating serums with higher concentrations of Vitamin C for enhanced brightening effects.
- Stabilized Vitamin C
- Developing innovative techniques to stabilize Vitamin C for use in skincare products.
- Multi-benefit Skincare
- Designing skincare products that offer multiple benefits for regular daily use.
Industries Being Reshaped
- Beauty and Skincare
- Opportunity for beauty and skincare brands to develop high concentration Vitamin C serums for brighter, healthier skin.
- Cosmetics Packaging
- Disruptive innovation opportunity to create packaging solutions that can effectively stabilize Vitamin C and prolong its shelf life.
- Ingredient Suppliers
- Opportunity for ingredient suppliers to develop and provide stabilized forms of Vitamin C for use in skincare products.
