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Tatcha's Violet-C Brightening Serum Boasts 20% Vitamin C

 - Jan 2, 2019
References: tatcha & allure
Within the world of beauty, the best Vitamin C serums are known to have about a 10 to 15% concentration of Vitamin C—but Tatcha's newly launched Violet-C Brightening Serum boasts a potent concentration of 20%.

Vitamin C is recognized as one of the best brightening ingredients in skincare but it can be a challenge to stabilize, which is why it is rarely found in high concentrations. The new Tatcha product is oil-free, fragrance-free and touted as a "supercharged serum" that is additionally packed with 10% AHAs derived from fruits, plus Japanese angelica root and the antioxidant-rich Japanese beautyberry.

Knowing that consumers responded well to its Violet-C Radiance Mask but don't use face masks every single day, Tatcha set out to create a skincare product that could offer more regular benefits.