Tatcha's Violet-C Brightening Serum Boasts 20% Vitamin C
Laura McQuarrie — January 2, 2019 — Fashion
Within the world of beauty, the best Vitamin C serums are known to have about a 10 to 15% concentration of Vitamin C—but Tatcha's newly launched Violet-C Brightening Serum boasts a potent concentration of 20%.
Vitamin C is recognized as one of the best brightening ingredients in skincare but it can be a challenge to stabilize, which is why it is rarely found in high concentrations. The new Tatcha product is oil-free, fragrance-free and touted as a "supercharged serum" that is additionally packed with 10% AHAs derived from fruits, plus Japanese angelica root and the antioxidant-rich Japanese beautyberry.
Knowing that consumers responded well to its Violet-C Radiance Mask but don't use face masks every single day, Tatcha set out to create a skincare product that could offer more regular benefits.
Vitamin C is recognized as one of the best brightening ingredients in skincare but it can be a challenge to stabilize, which is why it is rarely found in high concentrations. The new Tatcha product is oil-free, fragrance-free and touted as a "supercharged serum" that is additionally packed with 10% AHAs derived from fruits, plus Japanese angelica root and the antioxidant-rich Japanese beautyberry.
Knowing that consumers responded well to its Violet-C Radiance Mask but don't use face masks every single day, Tatcha set out to create a skincare product that could offer more regular benefits.
Trend Themes
1. High Concentration Vitamin C - Creating serums with higher concentrations of Vitamin C for enhanced brightening effects.
2. Stabilized Vitamin C - Developing innovative techniques to stabilize Vitamin C for use in skincare products.
3. Multi-benefit Skincare - Designing skincare products that offer multiple benefits for regular daily use.
Industry Implications
1. Beauty and Skincare - Opportunity for beauty and skincare brands to develop high concentration Vitamin C serums for brighter, healthier skin.
2. Cosmetics Packaging - Disruptive innovation opportunity to create packaging solutions that can effectively stabilize Vitamin C and prolong its shelf life.
3. Ingredient Suppliers - Opportunity for ingredient suppliers to develop and provide stabilized forms of Vitamin C for use in skincare products.
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