Instability and rapid oxidation make Vitamin C serums a challenge to formulate and some consumers with sensitive skin experience irritation due to low pH levels, but Westman Atelier Suprême C sidesteps these common formulation and use concerns. Unlike most Vitamin C serums on the market, which usually have anywhere from 5% to 30% of the ingredient, Suprême C is a single-ingredient serum made with 100% THD Ascorbate that the brand describes as "a potent-yet-gentle Vitamin C derivative crafted in Japan."
Thanks to a multi-step process, the serum is exceptionally potent and stable, and its unique gel-oil texture is said to absorb three times more effectively than traditional Vitamin C.
This hydrating, brightening antioxidant-packed serum is vegan, fragrance-free and safe for all skin types.
Why This Trend Is Growing
- Single-ingredient Serums
- Innovative skincare formulations focusing on single-ingredient serums simplify product efficacy while addressing consumer concerns and sensitivities.
- THD Ascorbate Revolution
- The rise of THD Ascorbate as a potent Vitamin C derivative in beauty products signals a shift towards more stable and gentle formulations for skincare.
- Gel-oil Texture Appeal
- The trend of gel-oil textures in skincare products like the Suprême C serum offers improved absorption rates and a luxurious user experience.
Industries Being Reshaped
- Skincare
- The skincare industry can explore disruptive innovation opportunities by developing single-ingredient serums that offer potent and stable solutions while avoiding common consumer concerns.
- Beauty Products
- Beauty product companies have the chance to capitalize on the THD Ascorbate revolution by formulating products with this potent and gentle Vitamin C derivative to meet consumer demands for stability and efficacy.
- Cosmetics Manufacturing
- Cosmetics manufacturers can seize the opportunity presented by the trend of gel-oil textures in skincare to create products with enhanced absorption capabilities and luxurious sensations for users.
