The February 2021 cosmetics trends include plenty of makeup, skincare, and fragrance launches that feature unique ingredients, are marketed to appeal to a great demographic of consumers, and appeal to those living a more isolated lifestyle due to the ongoing COVID-19 pandemic.
Down Boy Studio is a new makeup label that's based out of Toronto, which offers a range of gender-neutral products to enhance one's natural features. The company is dedicated to sustainability, and exclusively uses post consumer plastics to create its makeup packaging.
To appeal to the many beauty lovers who've found themselves stuck at home in recent months, YSL debuted at-home lipstick kits at CES 2021. With the YSL Lipstick Pods, users can create a lipstick shade that's completely their own by combining three pre-existing shades of their choice and then controlling the process through a Bluetooth-enabled app.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
