THE MUSTS is an everyday lipstick set from carbon-neutral beauty brand HIGHR and it shares clean lipsticks with a nourishing and sustainable formula. The satin cream lipsticks are said to have the feel of a lightweight balm and a watermelon vanilla scent for shades like Chateau, Mercy and Truest. Powered by organic plant butters and oils, the clean lipsticks are uniquely packaged with mirrors built into the lids of the product.
HIGHR is set on building the cleanest supply chain in the industry and doing so transparently. From the start of its business, the brand has been carbon neutral—purchasing a HIGHR lipstick saves 5.8 lbs of carbon dioxide from entering the atmosphere.
The sustainable beauty brand also offers other curated sets like The Reds and the complete HIGHR Five collection.
Image Credit: HIGHR
Why This Trend Is Growing
- Sustainable Beauty Products
- There is an opportunity for the beauty industry to capitalize on the growing trend towards carbon-neutral and sustainable beauty products.
- Clean Beauty Sets
- Opportunities exist for beauty brands to create curated sets of clean, carbon-neutral beauty products.
- Nourishing Organic Formulas
- Consumers are increasingly seeking nourishing and organic beauty products, providing an opportunity for innovation in this area.
Industries Being Reshaped
- Beauty
- The beauty industry could benefit from exploring sustainable production practices, carbon neutrality, and the use of organic ingredients.
- Cosmetics
- The cosmetics industry can capitalize on the growing demand for clean, carbon-neutral and sustainable beauty products.
- Sustainability
- Innovation opportunities exist for companies to create environmentally friendly and carbon-neutral products, like HIGHR's carbon-neutral lipsticks.
