Refreshments is Cruelty-Free, Vegan, Fun and Expressive
Laura McQuarrie — January 21, 2021 — Fashion
References: refreshments & prnewswire
Refreshments is the name of the new vegan, cruelty-free and clean personal care brand from IPSY and it shares everything from hand and body creams to face wipes and razor kits. True to its name, the brand offers a perspective on personal care that's bold and vibrant, helping to infuse the category with products that are personality-packed and fun. As Sabeen Mian, SVP of Refreshments, describes, "Beauty and makeup have long been associated with self-expression and experimentation, while personal care has lagged far behind. With Refreshments, we wanted to inject fun and personality into the bathroom with products that anyone and everyone can feel good about using."
The expressive Refreshments collection is sold in bold packaging that's made with at least 30% post-consumer recycled plastic and the brand is committed to increasing this percentage even more in the future.
The expressive Refreshments collection is sold in bold packaging that's made with at least 30% post-consumer recycled plastic and the brand is committed to increasing this percentage even more in the future.
Trend Themes
1. Clean Personal Care - Opportunity to innovate by creating bold and expressive personal care products that are vegan, cruelty-free, and eco-friendly.
2. Sustainable Packaging - Opportunity to innovate by using more post-consumer recycled plastic in packaging for personal care products and increasing sustainability efforts.
3. Inclusive Marketing - Opportunity to innovate by featuring bold and diverse representation in marketing personal care products to appeal to a wider audience.
Industry Implications
1. Personal Care - Opportunity for personal care brands to innovate by creating products that are vegan, eco-friendly, and marketed with bold and diverse representation to appeal to consumers looking for clean, fun and expressive products.
2. Beauty - Opportunity for beauty brands to expand into personal care by creating clean, vegan, and eco-friendly products with bold and diverse representation in packaging and marketing to appeal to consumers looking for fun and expressive products.
3. Consumer Goods - Opportunity for companies in the consumer goods industry to innovate and invest in new clean, vegan, and eco-friendly personal care products with bold and diverse representation to meet the growing consumer demand for sustainable and expressive products.
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