about-face is a new direct-to-consumer beauty brand from award-winning artist and self-taught makeup artist Halsey. The brand is focused on delivering highly-pigmented, long-wear formulas that champion inclusivity and individualism, all the while taking inspiration from music, fashion and art.
The multidimensional color beauty brand is launching with Light Lock, Matte and Shadowstick. While the Light Lock highlighter range includes lip gloss, sticks, powders and more, there are Matte products like the Matte Fix Lip Pencils and Matte Fluid Eye Paint. about-face is also making a name for itself with multi-tasking cream eyeshadow crayons, or Shadowsticks.
about-face is launching through D2C channels in the US, Canada, UK and Europe, and customers can look forward to the next drop happening in February for Anti-Valentine's Day.
Image Credit: about-face