Innisfree's Jelly Balm Crayon is a lip balm and lip color hybrid that is easy to apply and enriched with nourishing shea butter and olive oil ingredients. The product is available in three shades -- Chee-ry Up, Chili Bling and Berry Heart -- and "easily coats lips in equal amounts hydration and sheer tint."
When it comes to application, users can smooth the product onto lips when in need of a moisture boost or subtle tint of color. For a more muted and subtle look, the product can be applied on the center of the lips and blended out, while a fuller and brighter look can be achieved by filling the entire lip line and layering each shade.
Sold as part of Innisfree's limited edition 2020 Green Holiday collection, the beauty brand's Jelly Balm Crayon boasts fun corresponding packaging designed with LA-based artist Steven Harrington.
Key Themes Behind This Trend
- Hybrid Beauty Products
- There is an opportunity for beauty brands to create more hybrid products that combine multiple benefits into one, such as Innisfree's Jelly Balm Crayon that is a lip balm and lip color hybrid.
- Subtle Makeup Products
- The popularity of subtle makeup looks presents an opportunity for brands to create more products that offer a sheer tint of color and subtle radiance, such as Innisfree's Jelly Balm Crayon.
- Limited Edition Collections
- Creating limited edition collections with unique packaging designed by artists or collaborations can create excitement and exclusivity for a brand's products, such as Innisfree's 2020 Green Holiday collection.
Where This Applies
- Beauty and Cosmetics
- For beauty and cosmetics brands, there is an opportunity to innovate by creating more hybrid products that combine multiple benefits into one, such as Innisfree's Jelly Balm Crayon.
- Fashion and Art
- Fashion and art industries can collaborate with beauty brands to create limited edition collections with unique packaging designed by artists, like the collaboration between Innisfree and LA-based artist Steven Harrington for their Green Holiday collection.
- E-commerce
- E-commerce platforms can innovate by curating limited edition collections with unique packaging and products like Innisfree's Green Holiday collection and make them available for purchase online.
