Merit makes clean, minimalist makeup that's easy to use and fit for displaying in bathrooms and on vanities. Created by Katherine Power, Merit consists of seven "impossible-to-mess-up products," ranging from simple products for the eyes and lips to cheeks to application brushes.
Flush Balm is the brand's take on a cream blush and it boasts a texture that melts into skin to leave behind a warm tint like Raspberry Beret or Terracotta. Although clean mascaras are notoriously difficult to create, Merit succeeded with Clean Lash, which relies on rice bran, Vitamin B5 and tubing technology to deliver length, volume and conditioning benefits.
At a time when people are paring back their makeup routines, they are turning to only the most essential makeup products that help to elevate everyday looks with ease.
Image Credit: Merit