SheSpoke, a beauty brand that's setting a new standard for clean beauty, introduced a limited-edition clean lipstick collection called I'm Speaking. The lipstick trio plus a sparkly clear topper pays tribute to three powerful political women: Vice President Kamala Harris, the late Ruth Bader Ginsburg and Stacey Abrams. The name of the collection comes from Harris' memorable words during the October 2020 vice presidential debate and of the lipsticks, Kamala is the sheerest.with a pale pink hue.
There's also a sparkling coral shade and a deep, plum-colored shade with hints of shimmer that can be used to swipe color across not just the lips but also the cheeks. The clean lipsticks are meant to be an expression of pride, joy and strength and a clear reminder of a woman's power.
Why This Trend Is Growing
- Clean Beauty Revolution
- The trend of clean, eco-friendly and sustainable beauty is here to stay, providing an opportunity for disruptive innovation in beauty and personal care industry.
- Empowering Women
- The trend of empowering women through cosmetics and beauty products is growing, opening up opportunities for innovative and empowering brand messaging.
- Celebrity-inspired Products
- The trend of celebrity-inspired makeup and beauty products is growing, providing opportunities for collaboration and partnerships with influencers and celebrities.
Industries Being Reshaped
- Clean Beauty
- The clean beauty industry has an opportunity to capitalize on the growing demand for natural, eco-friendly and sustainable beauty products.
- Cosmetics
- The cosmetics industry has an opportunity to empower women through makeup and beauty products, offering a wider range of diverse shades and products with empowering and inclusive messaging.
- Influencer Marketing
- The growing trend of celebrity-inspired and influencer-endorsed makeup and beauty products presents opportunities for innovative and authentic influencer collaborations and partnerships.
