Nice Cans x Cheekbone Beauty Unveil the Launch of 'Haki'
Georgia Wray Norsten — June 10, 2025 — Social Good
References: cheekbonebeauty & justnicecans
Nice Cans x Cheekbone Beauty have launched a powerful collaboration this June, marking Indigenous History Month with the release of a limited-edition lipstick named 'Haki.' This bold electric-pink shade, developed in Cheekbone’s award-winning 'Sustain Lipstick' format, is both a tribute to Indigenous culture and a vehicle for social impact. Infused with moisturizing shea butter and packaged in refillable, low-waste design, Haki symbolizes care, reciprocity, and legacy.
Named after the Lenape word for 'land,' Haki honors the deep relationship between Indigenous peoples and the earth. True to its mission, 100% of profits from sales will support the Cheekbone Beauty Scholarship Fund, benefiting First Nations, Inuit, and Métis students across Canada.
The campaign bridges land and sea -- with Nice Cans continuing its commitment to ocean sustainability through MSC-certified canned seafood -- and invites consumers to 'swipe for the future,' celebrating empowerment, education, and environmental stewardship in one striking tube. Available now at justnicecans.com.
Image Credit: Nice Cans x Cheekbone Beauty
Named after the Lenape word for 'land,' Haki honors the deep relationship between Indigenous peoples and the earth. True to its mission, 100% of profits from sales will support the Cheekbone Beauty Scholarship Fund, benefiting First Nations, Inuit, and Métis students across Canada.
The campaign bridges land and sea -- with Nice Cans continuing its commitment to ocean sustainability through MSC-certified canned seafood -- and invites consumers to 'swipe for the future,' celebrating empowerment, education, and environmental stewardship in one striking tube. Available now at justnicecans.com.
Image Credit: Nice Cans x Cheekbone Beauty
Trend Themes
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Cultural Collaboration in Cosmetics — Brands are increasingly engaging in cultural collaborations that highlight underrepresented heritage, creating opportunities for inclusive product offerings.
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Sustainable Beauty Packaging — Innovative low-waste and refillable packaging in cosmetics is driving a trend toward environmentally friendly consumer choices, redefining product lifecycle expectations.
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Cause-driven Beauty Products — The rising demand for beauty products that contribute to social causes is transforming consumer purchasing decisions, emphasizing ethical considerations in brand loyalty.
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Indigenous-inspired Beauty Products — There is a growing trend of beauty brands incorporating Indigenous culture and values, offering unique product narratives that resonate with cultural authenticity.
Industry Implications
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Beauty and Personal Care — The beauty and personal care industry is witnessing a surge in purpose-driven products, altering traditional consumer engagement through socially responsible branding.
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Eco-friendly Packaging — Emphasis on sustainable packaging solutions within the packaging industry is accelerating, influenced by consumer demand for reduced environmental impact.
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Social Impact Retail — Retailers are innovating by aligning product offerings with social impact goals, fostering a new wave of purpose-oriented consumer experiences.
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