Cheekbone Beauty, a St. Catherines, Ontario-based cosmetics brand known for its high-quality, cruelty-free products, has a unique way of driving customer loyalty for its brand. In addition to using a point-based system for consumer rewards through its 'Warrior Rewards' system, the company also offers additional charity-related benefits based on spending milestones.
As part of Cheekbone Beauty's mission statement, the company aims to support Indigenous communities and organizations that support Indigenous communities. Cheekbone Beauty outlines that it prioritizes making a difference in the lives of Indigenous youth through donations, charities, educational ventures, and overall inclusive actions.
Cheekbone Beauty's outspoken support of indigenous communities and people is a form of mission-driven loyalty. Aside from offering rewards related to its point-based redemption system, the company drives loyalty by attracting new customers that believe in its values and its cause, and want to contribute to this positive mission.
Image Credit: Cheekbone Beauty
What's Driving This Trend
- Mission-driven Loyalty
- The trend of mission-driven loyalty is seen in cosmetics brands like Cheekbone Beauty, which drive customer loyalty by aligning with a social cause.
- Charity-related Benefits
- Cosmetics brands are offering charity-related benefits based on spending milestones, as demonstrated by Cheekbone Beauty.
- Indigenous Community Support
- Cheekbone Beauty's outspoken support of indigenous communities and people is an emerging trend within the cosmetics industry.
Who This Affects Most
- Cosmetics
- Cheekbone Beauty's approach to loyalty and charity highlights a disruptive innovation opportunity within the cosmetics industry.
- Retail
- Retailers can take inspiration from the charity-related benefits offered by cosmetics brands like Cheekbone Beauty to drive customer loyalty.
- Social Impact
- The trend of mission-driven loyalty in cosmetics brands like Cheekbone Beauty presents opportunities for businesses to align with social causes and make a positive impact.
