The Cutie Oils Nail Care Collection Boasts Nourishing Natural Ingredients
Jana Pijak — January 13, 2021 — Fashion
References: instagram & cutieoilsco.square.site
The Cutie Oils product range is available in two signature scents and is formulated to heal damaged nails while also featuring packaging that is Instagram-friendly and geared toward aesthetic-obsessed consumers.
"Cutie Oils were born out of a necessity for nourishment, and for something different" and is inspired by a real situation its founder, a seasoned nail tech, experienced with past clients. In addition to wanting to help heal a client's nails with cuticle oil, the nail tech also saw a market need for more aesthetically pleasing and exciting cuticle oil offerings.
The Cutie Oils range features Mia -- featuring coconut, meadowfoam, macadamia, jojoba, neroli and fragrance oils to help moisturize dry and damaged cuticles. The scent boasts a mix of passionfruit and tangerine, with pink peony and jasmine notes. The brand's second oil is Olivine, featuring a unique Sweet vanilla and warm amber fragrance with notes of sandalwood and blackberry.
"Cutie Oils were born out of a necessity for nourishment, and for something different" and is inspired by a real situation its founder, a seasoned nail tech, experienced with past clients. In addition to wanting to help heal a client's nails with cuticle oil, the nail tech also saw a market need for more aesthetically pleasing and exciting cuticle oil offerings.
The Cutie Oils range features Mia -- featuring coconut, meadowfoam, macadamia, jojoba, neroli and fragrance oils to help moisturize dry and damaged cuticles. The scent boasts a mix of passionfruit and tangerine, with pink peony and jasmine notes. The brand's second oil is Olivine, featuring a unique Sweet vanilla and warm amber fragrance with notes of sandalwood and blackberry.
Trend Themes
1. Aesthetically-driven Luxury Nail Care - Brands can leverage social media to showcase visually appealing packaging and signature scents to drive sales and brand awareness.
2. Natural Ingredient Infused Nail Products - As consumers become increasingly health-conscious, there is an opportunity for brands to capitalize on the demand for products containing natural, nourishing ingredients.
3. Multi-purpose Nail Care Solutions - As consumers become increasingly busy, there is a growing demand for all-in-one nail care products that provide practical benefits while still being aesthetically pleasing.
Industry Implications
1. Beauty and Personal Care - Brands in the beauty and personal care industry can capitalize on the growing demand for premium and natural nail care products.
2. Luxury Goods - Luxury goods brands can expand their offerings by incorporating luxury nail care products featuring natural ingredients and aesthetically pleasing packaging into their product lines.
3. Social Media Marketing - Brands can leverage social media platforms to showcase visually appealing packaging and signature scents to drive sales and brand awareness in the beauty and personal care industry.
4.6
Score
Popularity
Activity
Freshness
