Naturium is expanding into the body care realm with two new affordable products. The active skincare line includes the Glow Getter Multi-Oil and the Perfector Salicylic Acid Body Wash.
The Glow Getter Multi-Oil transforms from a luscious oil to a gentle lather. It aims to cleanse the skin without stripping it of essential moisture that keeps the skin hydrated and healthy. The oil cleanser is formulated with 50% glycerin, a blend of linoleic-rich oils, and plant-derived squalane. In addition, the multi-oil is fragranced with naturally aromatic coconut and vanilla extracts to evoke a warm, nutty scent.
The Perfector Salicylic Acid Body Wash, on the other hand, is formulated with time-released salicylic acid to gently exfoliate the skin and clear clogged pores.
Image Credit: Naturium
Key Themes Behind This Trend
- Affordable Body Care
- Opportunity to disrupt the body care industry by offering affordable products.
- Multi-use Body Wash
- Potential to disrupt the body wash industry by offering multi-use products.
- Natural Body Care
- Opportunity to disrupt the body care industry by emphasizing the use of natural ingredients.
Where This Applies
- Skincare
- Naturium's expansion into body care presents opportunities to disrupt the skincare industry.
- Personal Care
- Opportunity to disrupt the personal care industry with affordable and natural body care products.
- Beauty
- Naturium can disrupt the beauty industry by offering affordable and multi-use body care products.
