Contract formulation specialist, Here2Grow, teamed with award-winning London-based hair salon, Purely Natural, to develop the Nectar Hair Oil. This deep conditioning hair treatment is specifically designed for afro and mixed texture natural hair.
Handmade with 100% organic ingredients, the Nectar Hair Oil leaves the hair naturally scented with sweet aromas. The collaboration provides bespoke formulation services to ensure that clients can get the best market positioning. The formulation process to create the Nectar lasted 18 months, during which time the samples were tested for smell, look, and viscosity.
The final product is successfully launched as part of Purely Natural's range of products. Anastasia Chikezie explains that the Nectar is "easily absorbed and is soft on both hair and skin."
Image Credit: Cosmetics Business
Why This Trend Is Growing
- Organic Hair Products
- The Nectar Hair Oil, made with 100% organic ingredients, highlights the trend towards more natural and sustainable hair care products.
- Custom Formulation
- Here2Grow and Purely Natural's collaboration for the Nectar Hair Oil demonstrates the trend towards custom formulation services for niche markets, such as afro and mixed texture natural hair.
- Deep Conditioning Treatments
- The Nectar Hair Oil's focus on providing a deep conditioning treatment specifically designed for natural hair highlights the trend towards targeted hair care solutions.
Industries Being Reshaped
- Beauty and Personal Care
- The Nectar Hair Oil's success in the market shows the potential for disruptive innovation in the beauty and personal care industry, especially in niche markets.
- Natural and Organic Products
- The trend towards more natural and sustainable hair care products highlights disruptive innovation opportunities for companies in the natural and organic products industry.
- Contract Formulation Services
- Here2Grow's partnership with Purely Natural to create the Nectar Hair Oil showcases the potential for disruptive innovation in the contract formulation services industry for niche markets.
