TooD is a new makeup brand that's aiming to help consumers embrace themselves. Self love and acceptance are hard values to find in the makeup industry, which is so fixated on exploiting women for their insecurities. After learning to love her unibrow, founder Shari Siadat,set out to create a makeup line that inspired and empowered the diversity and spectrum of womanhood.
In an interview with HypeBae, the founder shared, “Practicing radical acceptance can be very difficult, especially when you don’t see your appearance or narrative in the media. I was constantly in a battle with myself, feeling like I needed to change every natural aspect of my appearance including the hair between my eyes, body hair, my figure and so on".
Image Credit: Cass Bird/ TooD Beauty