IT Cosmetics Debuts an International Women's Day Ad Supporting Women
Grace Mahas — March 2, 2021 — Marketing
References: itcosmetics
In anticipation of International Women's Day on March 8th, IT Cosmetics, the beloved beauty brand dedicated to empowering women, is launching a global campaign to help women in their daily lives with confidence. According to a recent study by the brand, confidence is not a possession, but rather something given and shared with others.
“I poured my heart and soul into founding IT Cosmetics because I wanted people, like me, who didn’t feel seen or heard in the beauty industry, to know they are beautiful, confident and loved,” Jamie said. “It is my dream for all of us to lift each other up, celebrate our differences and support one another on our individual confidence journeys. That’s what IT’s all about!”
To continue supporting the next generation of women-owned small businesses and provide them with the confidence to go for their dreams, IT Cosmetics joined forces with global nonprofit Kiva. The brand is inviting consumers to loan as little as $25 to women business owners. IT Cosmetics will match each loan (up to $100,000 U.S. dollars) on International Women’s Day and the brand has pledged to provide $2 million by 2030 to support women-led businesses globally through Kiva.
“I poured my heart and soul into founding IT Cosmetics because I wanted people, like me, who didn’t feel seen or heard in the beauty industry, to know they are beautiful, confident and loved,” Jamie said. “It is my dream for all of us to lift each other up, celebrate our differences and support one another on our individual confidence journeys. That’s what IT’s all about!”
To continue supporting the next generation of women-owned small businesses and provide them with the confidence to go for their dreams, IT Cosmetics joined forces with global nonprofit Kiva. The brand is inviting consumers to loan as little as $25 to women business owners. IT Cosmetics will match each loan (up to $100,000 U.S. dollars) on International Women’s Day and the brand has pledged to provide $2 million by 2030 to support women-led businesses globally through Kiva.
Trend Themes
1. Empowering Women-owned Business - IT Cosmetics is partnering with Kiva to support women-led businesses globally through microloans and plans to contribute $2 million by 2030.
2. Building Confidence for Women Entrepreneurs - IT Cosmetics launched a global campaign to help women in their daily lives with confidence, recognizing that it is not a possession but rather something given and shared with others.
3. Social Impact Marketing - IT Cosmetics' global campaign to empower women and support women-owned businesses with microloans demonstrates how brands can use their platform to make a social impact and build a loyal customer base.
Industry Implications
1. Beauty and Personal Care - IT Cosmetics, a beauty brand dedicated to empowering women, demonstrates the potential for beauty and personal care businesses to make a social impact by supporting women-owned businesses and building confidence among women.
2. Nonprofit and Social Impact - Global nonprofit Kiva's partnership with IT Cosmetics highlights the potential for nonprofit organizations to collaborate with businesses to empower women and support their dreams of starting and growing small businesses.
3. Consumer Goods - IT Cosmetics' global campaign, which invites consumers to loan as little as $25 to women-owned small businesses and pledges to contribute $2 million by 2030, demonstrates the power of consumer goods companies to drive social impact initiatives and support women entrepreneurs.
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