In anticipation of International Women's Day on March 8th, IT Cosmetics, the beloved beauty brand dedicated to empowering women, is launching a global campaign to help women in their daily lives with confidence. According to a recent study by the brand, confidence is not a possession, but rather something given and shared with others.
“I poured my heart and soul into founding IT Cosmetics because I wanted people, like me, who didn’t feel seen or heard in the beauty industry, to know they are beautiful, confident and loved,” Jamie said. “It is my dream for all of us to lift each other up, celebrate our differences and support one another on our individual confidence journeys. That’s what IT’s all about!”
To continue supporting the next generation of women-owned small businesses and provide them with the confidence to go for their dreams, IT Cosmetics joined forces with global nonprofit Kiva. The brand is inviting consumers to loan as little as $25 to women business owners. IT Cosmetics will match each loan (up to $100,000 U.S. dollars) on International Women’s Day and the brand has pledged to provide $2 million by 2030 to support women-led businesses globally through Kiva.