ITIT Cosmetics' Make-Up Snacks shares small-scale versions of everything from eyeshadows and lipsticks to lip balms, glosses and highlighters in single-dose forms. These single-use beauty products are optimized for air travel, where storage space is extremely limited, as well as sampling new products at the point of sale.
Available in different product types and colors, the single-use Make-Up Snacks support safety and hygiene, especially as the way retailers offer tester experiences has changed globally since the start of 2020. Also in the range of Make-Up Snacks are eyeliners, kohl liners and lip contour products for consumers on the go.
For its innovative single-use makeup concept, ITIT Cosmetics received the Coup de Coeur award in the Full Service category at MakeUp in Los Angeles.
Key Themes Behind This Trend
- Single-use Beauty Products
- The trend of single-use beauty products offers an opportunity for beauty companies to provide hygienic and travel-friendly solutions for consumers.
- Miniature Cosmetics
- The trend of miniature cosmetics offers an opportunity for beauty companies to provide convenient and space-saving solutions for consumers who are always on the go.
- Safety and Hygiene-focused Products
- The trend of safety and hygiene-focused products offers an opportunity for beauty companies to address the growing concern for health and hygiene in the post-COVID world.
Where This Applies
- Beauty and Personal Care
- The single-use beauty product trend is disrupting the beauty industry by offering new opportunities in product innovation and packaging design.
- Travel and Tourism
- The trend of miniature cosmetics is disrupting the travel industry as consumers demand more convenient and space-saving solutions for their travels.
- Retail
- The safety and hygiene-focused products trend is disrupting the retail industry by changing the way testers and samples are offered, and providing new opportunities in packaging and marketing strategies.
