The updated Coty company purpose has been announced by the multinational beauty brand to help usher in its next phase in growing with consumer preferences and lifestyles.
The brand is introducing the new slogan 'Together, we unleash every vision of beauty' as an inclusive step that embraces all consumers. The brand is also highlighting a new identity in the form of a simple, straightforward tagline: 'Fearless. Forward. You.' The updates from the brand respond to the changing face of the beauty industry, which embraces anyone with a passion for makeup looks.
CEO Sue. Y. Nabi commented on the updated Coty company purpose saying, "Beauty has always been, and will always be, at the heart of society and culture. The question of what is beautiful has built and fueled our industry through time. We believe that today, no one can control or should dictate what is or is not beautiful. Beauty is formless, like water, a constantly evolving and adapting concept. Therefore, we need to undefine the notion of beauty.”
What Makes This Trend Stand Out
- Inclusive Beauty
- The trend towards inclusive beauty creates opportunities for brands to embrace all consumers.
- Consumer-driven Preferences
- Coty's purpose update reflects the need to grow with consumer preferences and lifestyles, creating opportunities for brands to innovate around customer needs.
- Undefining Beauty
- Coty's approach to undefining the notion of beauty opens opportunities for brands to embrace diverse concepts of beauty and challenge traditional industry standards.
Sectors Adopting This
- Beauty
- The beauty industry must adapt to changing consumer preferences, requiring brands to innovate and embrace inclusivity.
- Fashion
- As the beauty industry evolves to embrace diverse concepts of beauty, the fashion industry must also adapt to reflect these changing standards and preferences.
- Advertising
- Brands must create advertising and marketing campaigns that reflect the changing face of the beauty industry, embracing inclusivity and diverse concepts of beauty.
