Ashley Rudder and Courtney Danielle Discuss Diversity in Cosmetics
Ellen Smith — July 15, 2020 — Keynote Trends
References: oneclub.org
At its best, the beauty world is able to inspire and empower people from all walks of life, but when it lacks representation and falls short of acknowledging its diverse consumer base, it fails greatly. Ashley Rudder, Director, Digital Content + Artistry for MAC Cosmetics, and Courtney Danielle, digital content creator at Curls and Couture sat down to discuss diversity within the beauty world.
Rudder and Danielle spoke to the importance of representation in the industry, highlighting MAC Cosmetics' past as a trailblazer for diversity and representation, being one of the first brands to bring diverse shade ranges to the masses. As the conversation continues, the duo differentiate representation from diversity, stating that companies need to do more than feature diverse models and shade ranges, they need to be structured so that people of color are empowered, recognized, and being promoted internally.
Rudder states that makeup is more than just beautifying oneself, its about having a platform to express, inspire and unite, and brands need to continue to push for further inclusivity, both in marketing campaigns, products, and within the executive leadership teams.
Rudder and Danielle spoke to the importance of representation in the industry, highlighting MAC Cosmetics' past as a trailblazer for diversity and representation, being one of the first brands to bring diverse shade ranges to the masses. As the conversation continues, the duo differentiate representation from diversity, stating that companies need to do more than feature diverse models and shade ranges, they need to be structured so that people of color are empowered, recognized, and being promoted internally.
Rudder states that makeup is more than just beautifying oneself, its about having a platform to express, inspire and unite, and brands need to continue to push for further inclusivity, both in marketing campaigns, products, and within the executive leadership teams.
Trend Themes
1. Increased Inclusivity in Beauty - Opportunity for brands to prioritize diverse representation and empower people of color in the industry.
2. Internal Diversity Initiatives - Companies can focus on promoting people of color within their organizations to create a more inclusive culture.
3. Expression and Inspiration Through Makeup - Brands can tap into the power of makeup as a platform for self-expression, inspiration, and unity.
Industry Implications
1. Cosmetics - Cosmetic brands can lead the way in implementing diverse shade ranges and inclusive marketing campaigns.
2. Digital Content Creation - Opportunity for content creators to champion diversity and drive change in the beauty industry.
3. Executive Leadership - Brands can prioritize diversity at the executive level to ensure inclusive decision-making and representation.
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