Olay has partnered with an Algorithmic Justice League (AJL) to launch a diversity campaign during the U.S. National Coding Week. The new #DecodetheBias campaign aims to fix the exclusionary bias found within technology. The lack of diversity in the computer science industry produces algorithms that create an exclusionary bias. From social media filters, apps, and search engines, these algorithms often exclude women of color.
The #DecodetheBias will help raise awareness of this AI-related issue within the beauty industry and how it reinforces exclusionary beauty standards. #DecodetheBias spotlights actor Buolamwini as the face of the campaign and will sponsor over 1,000 girls to attend coding camp. Lastly, Olay will look into its own web-based tool, Olay Skin Advisor, and ensure it is inclusive of all skin tones.
Image Credit: Olay