Sunvisor is a potent all-in-one skincare product from Saie that's designed to function as a serum, oil, moisturizer and sunscreen. The compact tube boasts a formula that's moisturizing, protective, clean, ultra-hydrating and easily absorbed, helping to create a radiant-looking glow that's fresh and never chalky.
The brand says that the product is best applied like a moisturizer onto cleansed skin and it can be followed with makeup, if any, as desired. Powered by 100% mineral sunscreen the product provides protection without leaving an undesirable white cast.
The pandemic is inspiring people to pare back their skincare and beauty routines and as a result, consumers are looking for multi-tasking products that still help them feel the benefits of many products with less effort.
Image Credit: Saie
Key Themes Behind This Trend
- All-in-one Skincare
- Opportunity for skincare companies to create multi-purpose products that can simplify consumers' routines and save them time and money.
- Mineral Sunscreen
- Companies can focus on creating 100% mineral sunscreens that provide protection without leaving a white cast, which is a common consumer concern.
- Multi-tasking Beauty Products
- Consumers are looking for products that can do more than one thing, avoiding clutter and providing convenience; companies can invest in developing innovative multi-use beauty products.
Where This Applies
- Skincare
- Skincare companies can take advantage of the trend towards simplification by creating all-in-one products that cater to customer preferences.
- Cosmetics
- Cosmetic companies can create multi-purpose products that make it easier for consumers to get the most out of their beauty routine.
- Sunscreen
- Sunscreen companies can focus on developing mineral-based products that provide superior protection without leaving a white cast, as this is becoming increasingly important to consumers.
