Missguided, the UK-based fast fashion brand popular with female consumers 16-35 years old, launched its first cosmetic collection. The new series features 25 product types that are the competitively priced line with prices ranging from £6-£12. These products are designed for all consumers, and the extensive collection of contour sticks and liquid concealers were designed in 25 inclusive shades.
“We’re all about our customer and she’s telling us we can do more than just give her the apparel that makes her look and feel great, she’s giving us permission to extend that to her beauty regime,” said Nitin Passi, Missguided’s founder, and CEO. “And this first Missguided beauty range carries the spirit of what she knows we do best, premium quality without a premium price tag.”
Image Credit: Missguided