Missguided, the UK-based fast fashion brand popular with female consumers 16-35 years old, launched its first cosmetic collection. The new series features 25 product types that are the competitively priced line with prices ranging from £6-£12. These products are designed for all consumers, and the extensive collection of contour sticks and liquid concealers were designed in 25 inclusive shades.
“We’re all about our customer and she’s telling us we can do more than just give her the apparel that makes her look and feel great, she’s giving us permission to extend that to her beauty regime,” said Nitin Passi, Missguided’s founder, and CEO. “And this first Missguided beauty range carries the spirit of what she knows we do best, premium quality without a premium price tag.”
Image Credit: Missguided
Key Themes Behind This Trend
- Fast-fashion Beauty
- Fast fashion brands expanding into the beauty market presents an opportunity for more affordable and inclusive product offerings.
- Inclusive Cosmetics
- The trend towards inclusive cosmetics product lines allows for more diversity and accessibility in the beauty industry.
- Brand Extensions
- Expanding product lines and brand offerings into new markets can strengthen brand loyalty and increase revenue streams.
Where This Applies
- Fashion
- Fashion companies expanding into beauty products could disrupt the traditional beauty industry and offer more affordable options to consumers.
- Beauty
- The beauty industry faces significant disruption with fast fashion brands entering the market and introducing new, more inclusive product lines.
- E-commerce
- Expansion of product lines and brand offerings into new markets, such as beauty, presents opportunities for online retailers to increase revenue and customer loyalty.
