Chiara Ferragni, an Italian fashion influencer, previously known as a muse for Lancome, unveiled the launch of her first makeup brand. The new brand is set to fall under the fashion 'it' girl's eponymous company. Ferragni is known for her entrepreneurial endeavors across various industries such as clothing and homeware.
After entering the beauty space in collaboration with Lancome in 2019, the influencer is ready to begin new ventures on her own. The new range is debuted in sparkly pink packaging with the Italian fashionista's eye logo. Consumers are offered a choice of lipsticks, eyeshadows, makeup palettes, mascaras, and blushes. The new makeup brand will be exclusively available in-store and online through Douglas Italy, Spain, and Portugal.
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Why This Trend Is Growing
- Fashion Influencer Makeup Brands
- The rise of fashion influencers entering the beauty space provides an opportunity for new makeup brands to target millennial consumers who follow these influencers.
- Entrepreneurial Brand Expansion
- Fashion influencers expanding into multiple industries presents an opportunity for disruptive innovation within the beauty industry.
- Exclusivity Deals with Retailers
- Selling through select retailers creates exclusive and limited access which presents opportunities for innovative marketing and customer engagement.
Industries Being Reshaped
- Beauty Industry
- The launch of new makeup brands by fashion influencers presents an opportunity for the beauty industry to collaborate with these influencers and appeal to their large millennial following.
- Fashion Industry
- The intersection of fashion and beauty presents opportunities to create new product lines that appeal to the target demographic of both industries.
- Retail Industry
- Retailers have an opportunity to negotiate exclusivity deals with brand influencers which can lead to increased sales and customer acquisition.
