Chiara Ferragni, an Italian fashion influencer, previously known as a muse for Lancome, unveiled the launch of her first makeup brand. The new brand is set to fall under the fashion 'it' girl's eponymous company. Ferragni is known for her entrepreneurial endeavors across various industries such as clothing and homeware.
After entering the beauty space in collaboration with Lancome in 2019, the influencer is ready to begin new ventures on her own. The new range is debuted in sparkly pink packaging with the Italian fashionista's eye logo. Consumers are offered a choice of lipsticks, eyeshadows, makeup palettes, mascaras, and blushes. The new makeup brand will be exclusively available in-store and online through Douglas Italy, Spain, and Portugal.
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