Affordable cosmetic ranges are a go-to for younger generations of consumers who are building up their buying power and one of the go-to brands for such products in the United Kingdom is No7 Beauty. Recently, the British brand "dropped a fresh look for its beloved cosmetics." The new products, available under the No7 Cosmetics category, include the Flawless Finish Loose Powder, the Hyadraluminous AquaRelease Skin Perfector, the Stay Perfect Foundation Stick, the Lash Extender Fiber Mascara, Lip & Cheek Tint, and the Hydraluminous Lip Balm.
All products in this newly released affordable cosmetic range feature powerful ingredients that deliver skincare benefits with each use. For example, the Stay Perect Foundation boasts squalane for extra hydration. The packaging aesthetic for No7 Cosmetics remains minimalist, modern, and eye-catching.
Image Credit: No7 Beauty
What Makes This Trend Stand Out
- Affordable Skincare
- No7 Beauty's inclusion of powerful skincare ingredients in their affordable cosmetic range is a disruptive innovation opportunity for the skincare industry.
- Minimalist Packaging
- No7 Beauty's minimalist and eye-catching packaging for their affordable cosmetic range presents a disruptive innovation opportunity for the packaging industry.
- Multi-use Products
- No7 Beauty's Lip & Cheek Tint and Hydraluminous Lip Balm are examples of disruptive innovation opportunities within the beauty industry for creating multi-use products.
Sectors Adopting This
- Skincare
- The inclusion of powerful skincare ingredients in No7 Beauty's affordable cosmetic range presents a disruptive innovation opportunity for the skincare industry.
- Packaging
- No7 Beauty's minimalist and eye-catching packaging for their affordable cosmetic range presents a disruptive innovation opportunity for the packaging industry.
- Beauty
- No7 Beauty's Lip & Cheek Tint and Hydraluminous Lip Balm are examples of disruptive innovation opportunities within the beauty industry for creating multi-use products.
