By implementing artificial intelligence software from Skin Match Technology, Kiehl’s is introducing an AI beauty innovation that gives consumers access to personalized experiences and tailored product recommendations. Even with products that are clearly labeled for different purposes, it can be overwhelming for people to find the right products for their specific needs. Now, with the aid of artificial intelligence, they can enjoy a seamless experience that's simplified and specific to their own concerns or goals.
Through a digital skincare quiz, Kiehl’s customers can enter their needs, preferences and allergies so that the Skin Match Technology algorithm can come up with suitable matches. The results of the skincare quiz share personalized product descriptions with a focus on ingredients and benefits.