Innisfree's black tea-enhanced line is kicking off 2021, offering consumers a line that's been infused with black tea from Jeju Island, which addresses dullness and fatigue.
The collection is comprised of numerous items but standouts include a night cream and a serum which have been infused with the Reset Concentrate and Night Defense Formula. The serum was made for the eyes specifically, tackling dull coloration and bags under the eyes. Additionally, it is filled with antioxidants that prevent dark circles. Meanwhile, the overnight cream works to gently moisturize the skin. The collection is rounded off by a face mist which is comprised of B3 to help achieve soothed skin and a healthy glow.
The new line is available online.
Image Credit: Innisfree
Why This Trend Is Growing
- Black Tea-infused Skincare
- The trend of using black tea as a key ingredient in skincare products is growing, offering opportunities for companies to create disruptive innovations in the skincare industry.
- Anti-fatigue and Anti-dullness Products
- Consumers are looking for skincare products that address dullness and fatigue, creating opportunity for companies to develop innovative products that address these issues.
- Eye-specific Skincare
- With consumers becoming more concerned with issues specifically related to the eyes, the skincare industry has a chance to create innovative products that tackle dark circles and bags under the eyes.
Industries Being Reshaped
- Skincare
- The skincare industry has a chance to build on the trend of using black tea as an ingredient, creating products that stand out by incorporating the benefits of black tea.
- Beauty
- The beauty industry can utilize the trend of using black tea in skincare products to create cosmetics that enhance the skin and offer anti-aging benefits.
- Wellness
- As consumers become more conscious of wellness, the skincare industry can create products that incorporate natural ingredients and address issues that contribute to overall well-being, such as fatigue and dullness.
