Sally Hansen is kicking off the new year by introducing a Hydrating Hand Mask that supports dry hands with ultra-nourishing macadamia oil, shea butter and Vitamin E. The hand mask takes the form of a pair of gloves that are easy to slip onto hands for instant hydration. The pampering product is one that can be found in the brand's new spa collection, which helps to recognize that people are spending more time at home doing their own treatments and less time visiting the salon for professional attention and care.
Although people who experience dry, cracked hands have been purchasing products like moisturizing lotions for years, there's a new focus on hand treatments that are extra comforting thanks to extra diligence when it comes to hand sanitizing and washing.
Image Credit: Sally Hansen
What's Driving This Trend
- Hand Wellness Treatment
- Opportunity for beauty and wellness industries to develop new products that cater to extra-dry hands during the pandemic era.
- DIY Beauty Treatment
- Opportunity for DIY beauty market to grow as people are spending more time at home and doing their own treatments.
- Sheet Mask for Hands
- Opportunity for new product innovation in sheet mask for hands that provide quick and easy hydration to dry hands.
Who This Affects Most
- Beauty Industry
- Hydrating hand masks can offer a new category of skincare products with high potential for growth in the beauty industry.
- Wellness Industry
- Hydrating hand mask can be a great addition to self-care routines, making the brand a disruptive innovator in the wellness industry.
- DIY Beauty Industry
- Hydrating hand mask provides DIY beauty enthusiasts with an opportunity to make their hand treatments more effective with salon-grade ingredients.
