Therabu Buttered Reparative Hand Cream is the newest addition to Drunk Elephant's viral product portfolio and it extends skin care to an over-worked, under-appreciated part of the body. This nourishing hand cream delivers lasting moisture and targets visible signs of aging with intensely rich ingredients like marula and shea butter, oat extracts and antioxidant-packed vanilla fruit extract.
"For a long time, people have asked us for a hand cream,” founder Tiffany Masterson revealed to NewBeauty, “It’s not as easy as you’d think. A good hand cream should be deeply moisturizing, but not heavy. It should slide on easily but without silicones. It should be thick, but not leave a greasy mark on everything you touch. And for us, it couldn’t be formulated with any of the Suspicious 6—the ingredients at the root of most skin issues people typically deal with."
Key Themes Behind This Trend
- Nutrient-packed Hand Creams
- Hand creams incorporating nutrient-rich ingredients are gaining traction for their ability to provide multifunctional skin care benefits.
- Silicone-free Skincare
- The move towards silicone-free formulations in skincare products continues to grow due to consumer demand for cleaner beauty solutions.
- Anti-aging Hand Treatments
- Hand creams targeting visible signs of aging present an emerging trend as consumers seek comprehensive anti-aging solutions beyond facial products.
- Nourishing Product Extensions
- Expanding skincare lines to include products for different parts of the body highlights an opportunity to address specific consumer needs.
Where This Applies
- Beauty and Personal Care
- The beauty and personal care industry is evolving with new product innovations designed to meet specific consumer concerns and preferences.
- Natural and Organic Products
- Demand for natural and organic products is transforming the market as consumers look for health-conscious skincare options.
- Anti-aging Industry
- The anti-aging industry sees continuous growth with the introduction of specialized products that promise to combat signs of aging in overlooked areas.
