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Top 80 Cosmetics Trends in October

From In-Game Beauty Films to Congresswoman-Led Tutorials

— October 24, 2020 — Fashion
The October 2020 cosmetics highlight the latest innovations in makeup, skincare, grooming, and beauty industry advertising.

As COVID-19 has led to the demise of in-store product testing, virtual tools like the smart camera from Perfect Corp. enables consumers to get a feel for how a certain product would look on them without actually having to try a sample on in stores. The virtual makeup try-on features can be activated with voice and gesture controls—and are even able to detect the user's mask and provide product samples over top of it.

Also in-line with the pandemic's safety restrictions is a new beauty editorial from Allure magazine that features singer Selena Gomez. Using the products from her own beauty line, Gomez created her own look for the shoot with the remote guidance of makeup artist Hung Vanngo.
9.4
Score
Popularity
Activity
Freshness
80
Rye Seed Anti-Aging Moisturizers
Rye Seed Anti-Aging Moisturizers
Martcelle's '50+ Anti-Wrinkle Cream' Regenerates and Plumps Skin
<
79
Reparative Anti-Aging Serums
Reparative Anti-Aging Serums
Advanced Night Repair Was Updated Based on Epigenetic Research
<
78
Multi-Tasking Eye Care Products
Multi-Tasking Eye Care Products
SWISS LINE Debuted Three New Eye Care Products
<
77
Plant-Based Multi-Use Creams
Plant-Based Multi-Use Creams
Dr. Paw Paw's Age Renewal Hand Creams Suit the Elbows, Feet & More
<
76
Skin-Enhancing Gel-to-Milk Cleansers
Skin-Enhancing Gel-to-Milk Cleansers
Honest Beauty's Magic Get-to-Milk Cleanser Removes Impurities
<
75
Dreamy Expansive Makeup Collections
Dreamy Expansive Makeup Collections
Pat McGrath's Celestial Divinity Features Shimmering and Matte
<
74
Tone-Perfecting Skin Serums
Tone-Perfecting Skin Serums
Olay's 'Tone Perfection Serum' Features Vitamin C and Vitamin B3
<
73
Oil-Free SPF 40 Moisturizers
Oil-Free SPF 40 Moisturizers
Olay's 'Regenerist Whip SPF 40' Face Cream is Light and Breathable
<
72
Mattifying Clay Cleansers
Mattifying Clay Cleansers
The Neutrogena Skin Balancing Clay Cleanser Absorbs Excess Oil
<
71
Plumping Vegan Eye Creams
Plumping Vegan Eye Creams
The Superberry Dream Eye Cream is Based on a Popular Mask
<
70
Lash-Magnifying Mascaras
Lash-Magnifying Mascaras
Charlotte Tilbury's Pillow Talk Mascara Adds Volume and Length
<
69
Multi-Purpose Cosmetic Cleansers
Multi-Purpose Cosmetic Cleansers
OKOKO Cosmétiques Debuts the All-in-One Beauté Majestique
<
68
Cinnamon-Infused Lip Plump
Cinnamon-Infused Lip Plump
Bite Beauty's Cinnamon Lip Gloss is Perfect for Fall
<
67
Congresswoman-Led Beauty Tutorials
Congresswoman-Led Beauty Tutorials
Alexandria Ocasio-Cortez Shared Her Beauty Secrets with Vogue
<
66
Celebrity MUA Makeup Collections
Celebrity MUA Makeup Collections
Mario Dedivanovic Will be Launching MAKEUP BY MARIO this Fall
<
65
Clean Retinol Skincare
Clean Retinol Skincare
Naturopathica's New Collection Features Its Proprietary Clean Retinol
<
64
Elasticity-Restoring Creams
Elasticity-Restoring Creams
Lise Watier Unveiled Its 'Lift & Firm Y-Zone Ultra-Firming Day Creme'
<
63
Natural Watermelon Lip Balms
Natural Watermelon Lip Balms
Lano's Watermelon Lip Water Offers a Rosy Tint
<
62
Dual-Sided Skin Blur Sticks
Dual-Sided Skin Blur Sticks
Sunnies' The Perfector' Smoothens Complexion and Helps Skin Glow
<
61
Intuitive Plumping Moisturizers
Intuitive Plumping Moisturizers
The Super Smart Hydrator the Skin Barrier Where It's Most Parched
<
60
Bali-Inspired Skincare
Bali-Inspired Skincare
The Bali Collection Highlights Balinese Ingredients and Wellness Practices
<
59
Gloss-Balm Lip Hybrids
Gloss-Balm Lip Hybrids
Fenty Beauty's Slip Shine Sheer Shiny Lipstick is a Balm, Gloss & Lipstick
<
58
Caffeine-Infused Beauty Goods
Caffeine-Infused Beauty Goods
Espressoh is Seamlessly Combining Coffee and Makeup
<
57
Venomous Plant-Based Serums
Venomous Plant-Based Serums
Heaven Skincare's Nettle Venom Serum is a Vegan Anti-Aging Treatment
<
56
Luxe Intensive Repair Creams
Luxe Intensive Repair Creams
The Arctic Repair Cream is a Clean, Full-Body Product
<
55
Wellness-Focused Facial Toners
Wellness-Focused Facial Toners
The Dr Teal's Witch Hazel Facial Toners Come in Three Formulas
<
54
Sour Candy Nail Colors
Sour Candy Nail Colors
Sally Hansen Created a Candy-Colored Nail Polish Range for Halloween
<
53
Ultra-Exclusive Eyeshadow Palettes
Ultra-Exclusive Eyeshadow Palettes
'Bejeweled Eyes to Hypnotise' Launched for Just 48 Hours
<
52
Incandescent Cream Highlighters
Incandescent Cream Highlighters
RMS Beauty's Master Radiance Base Blurs Imperfections
<
51
Hydrating Cream-to-Foam Cleansers
Hydrating Cream-to-Foam Cleansers
CeraVe's New Cleanser Blends Amino & Hyaluronic Acids
<
50
Vibrant Flirty Makeup
Vibrant Flirty Makeup
Danessa Myricks Beauty is Relaunching Its University Classes + New Products
<
49
Skin-Nourishing Rose Oils
Skin-Nourishing Rose Oils
Wishful's Get Even Rose Oil Blends 15 Skin-Loving Oils
<
48
Charitable Defining Mascaras
Charitable Defining Mascaras
Hourglass Released Its Unlocked Instant Extensions Mascara
<
47
Halloween Cosmetic Sets
Halloween Cosmetic Sets
Folly Fire a Range of Five Makeup Kits to Enhance Your Halloween Getup
<
46
Deep Red Cosmetic Lines
Deep Red Cosmetic Lines
Christian Louboutin's New Line Arrive in Red for the Fall
<
45
Voter-Encouraging Lipsticks
Voter-Encouraging Lipsticks
The Lip Bar's Bawse Voter Shade Encourages Voter Registration
<
44
Afro-Latinx-Owned Luxury Facial Oils
Afro-Latinx-Owned Luxury Facial Oils
Cuerpa Boasts a Lineup of Organic and Sophisticated Products
<
43
Cult-Favorite Cosmetic Colors
Cult-Favorite Cosmetic Colors
Winky Lux Expands Its Cult-favorite Shade 'Meow' to Full Collection
<
42
Bespoke Fall-Inspired Bath Products
Bespoke Fall-Inspired Bath Products
Lush Debuts New Toffee Apple Lip Scrub Offering and More
<
41
Fan-Favorite Palette Releases
Fan-Favorite Palette Releases
Soft Glam II Offers the Favorite Colorways from the First Iteration
<
40
Ultra-Hydrating Hybrid Serums
Ultra-Hydrating Hybrid Serums
HoliFrog's Galilee Antioxidant Dewy Drop Creates a "Glass Skin" Look
<
39
Anti-Aging Herbal Skincare
Anti-Aging Herbal Skincare
bareMinerals' Skinlongevity Line Shares the Benefits of Chomeiso
<
38
Gen Z-Targeted Micro-Pore Mists
Gen Z-Targeted Micro-Pore Mists
Dermalogica is Launching Its Clear Start Micro-Pore Mist
<
37
Calming Mattifying Mists
Calming Mattifying Mists
The Decorté Comfort Day Mist is a Palm-Sized Skincare Refresher
<
36
Serum-Packed Liquid Foundations
Serum-Packed Liquid Foundations
Kjaer Weis' Invisible Foundation Offers Coverage and Hydration
<
35
Plant-Based Lip-Plumping Glosses
Plant-Based Lip-Plumping Glosses
BITE Beauty's Yaysayer Gloss Plumps Without Burning or Stinging
<
34
Glow-Boosting K-Beauty Skincare
Glow-Boosting K-Beauty Skincare
Beyond Glow Botanical Skin Care is Intensely Moisturizing
<
33
Bamboo Powder Lash Primers
Bamboo Powder Lash Primers
KVD Vegan Beauty's Vegan Lash Primer Features Plant-Based Conditioners
<
32
Makeup-Related Mental Health Pledges
Makeup-Related Mental Health Pledges
Maybelline Brave Together Pledges to End the Stigma
<
31
Hibiscus Flower-Infused Eye Creams
Hibiscus Flower-Infused Eye Creams
The cocokind revitalizing eye cream boasts Oat Extract
<
30
Invisible 100% Mineral Sunscreens
Invisible 100% Mineral Sunscreens
The 'Invisible Lightweight Daily Face Sunscreen' Hydrates Skin
<
29
Iconic Fashion Brand Cosmetics
Iconic Fashion Brand Cosmetics
Baby Phat Beauty Has Launched with a Three-Piece Kit
<
28
Two-Piece Makeup Brushes
Two-Piece Makeup Brushes
Cosmogen's Half Moon Brush Separates for Applying Different Products
<
27
Organic Plant Colored Mascaras
Organic Plant Colored Mascaras
Juice Beauty Unveils the Phyto-Pigments Lash Defining Mascara
<
26
Makeup Recycling Bins
Makeup Recycling Bins
Maybelline's Make-Up Not Make Waste Campaign Accepts Any Makeup Packaging
<
25
Skin-Balancing Plant-Based Toners
Skin-Balancing Plant-Based Toners
Etsy's BlissHomeandBody Shop Spotlights Natural Acne Remedies
<
24
Curated Skincare Routine Kits
Curated Skincare Routine Kits
Drunk Elephant's Holiday Sets Support Dewy, Soft & Glowy Skin
<
23
90s-Inspired Nude Lipsticks
90s-Inspired Nude Lipsticks
Victoria Beckham Beauty's Posh Lipstick Collection Has Retro Shades
<
22
Science-Led WOC Skincare
Science-Led WOC Skincare
MELE Was Specifically Created to Support Melanin-Rich Skin
<
21
Moisturizing Hemp Oil Skincare
Moisturizing Hemp Oil Skincare
S'AïMME's MM Gel Repairs and Nourishes Dry Skin
<
20
Plant-Based Bath-and-Body Collections
Plant-Based Bath-and-Body Collections
Sanara's Tranquila Collection is Soothing and Nourishing
<
19
De-Stressing Serum-in-Oils
De-Stressing Serum-in-Oils
The Anti-Fatigue Carrot Algae Marine Drops Upcycles Food Industry Waste
<
18
Energizing Zen Skincare
Energizing Zen Skincare
Artistry Studio Skin Supports a Healthy Glow with Botanical Ingredients
<
17
Video Game Beauty Films
Video Game Beauty Films
Shiseido's Camellia Project Invites Users to Connect in Animal Crossing
<
16
Bejeweled Beauty Treasure Chests
Bejeweled Beauty Treasure Chests
The Charlotte Tilbury Advent Calendar Will Entice Beauty Lovers
<
15
Grooming Advent Calendars
Grooming Advent Calendars
BeautyPro Holiday Countdown Shares 12 Days of Grooming Essentials
<
14
Anti-Aging Skincare Devices
Anti-Aging Skincare Devices
Nebulyft Supports Instant Visible Wrinkle Reduction at Home
<
13
Next-Gen Personalized Skincare
Next-Gen Personalized Skincare
Glow Hub Makes Smart Skincare for the Next Generation
<
12
Playful Modern Lipstick Packaging
Playful Modern Lipstick Packaging
Amorepacific Launched Rarekind—a Youthful and Expressive Brand
<
11
Self-Done Beauty Editorials
Self-Done Beauty Editorials
Selena Gomez Did Her Own Makeup for This Allure Magazine Cover Shoot
<
10
Sitcom-Inspired Makeup Lines
Sitcom-Inspired Makeup Lines
Revolution Beauty Created an Official Friends Makeup Line
<
9
AI Skincare Diagnostic Tools
AI Skincare Diagnostic Tools
YouCam’s AI-Powered Solution Recommends Personalized Regimens
<
8
Safe Contact Skincare Brushes
Safe Contact Skincare Brushes
Cosmogen's Skincare Brush Set Focuses on Hygienic Application
<
7
Collagen-Promoting Skincare
Collagen-Promoting Skincare
Glotrition Supports a Glowing Complexion with Its Leading Skincare
<
6
Microcurrent Skincare Devices
Microcurrent Skincare Devices
Foreo's Bear Sends Mini Shocks to the Skin to Boost Collagen
<
5
Contactless Cosmetic Try-Ons
Contactless Cosmetic Try-Ons
Perfect Corp.'s Virtual Makeup Try-On Includes Face Mask Detection
<
4
Mono-Material Skincare Packaging
Mono-Material Skincare Packaging
Asquan's Packaging Uses the Same Material for Ease of Recycling
<
3
Reusable Cotton Rounds
Reusable Cotton Rounds
LastRound is a Washable Alternative to Single-Use Cotton Rounds
<
2
Sheet Mask Advent Calendars
Sheet Mask Advent Calendars
The 12 Days of Christmask Advent Calendar Shares Full-Size Sheet Masks
<
1
Innovative Lipstick Sampling Solutions
Innovative Lipstick Sampling Solutions
LIVCER Develops a Sampling Solution Called Livstick
<