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Top 80 Cosmetics Trends in October

From In-Game Beauty Films to Congresswoman-Led Tutorials

— October 24, 2020 — Fashion
The October 2020 cosmetics highlight the latest innovations in makeup, skincare, grooming, and beauty industry advertising.

As COVID-19 has led to the demise of in-store product testing, virtual tools like the smart camera from Perfect Corp. enables consumers to get a feel for how a certain product would look on them without actually having to try a sample on in stores. The virtual makeup try-on features can be activated with voice and gesture controls—and are even able to detect the user's mask and provide product samples over top of it.

Also in-line with the pandemic's safety restrictions is a new beauty editorial from Allure magazine that features singer Selena Gomez. Using the products from her own beauty line, Gomez created her own look for the shoot with the remote guidance of makeup artist Hung Vanngo.
7.4
Score
Popularity
Activity
Freshness
80
Reparative Anti-Aging Serums
Reparative Anti-Aging Serums
Advanced Night Repair Was Updated Based on Epigenetic Research
<
79
Oil-Free SPF 40 Moisturizers
Oil-Free SPF 40 Moisturizers
Olay's 'Regenerist Whip SPF 40' Face Cream is Light and Breathable
<
78
Rye Seed Anti-Aging Moisturizers
Rye Seed Anti-Aging Moisturizers
Martcelle's '50+ Anti-Wrinkle Cream' Regenerates and Plumps Skin
<
77
Dreamy Expansive Makeup Collections
Dreamy Expansive Makeup Collections
Pat McGrath's Celestial Divinity Features Shimmering and Matte
<
76
Cinnamon-Infused Lip Plump
Cinnamon-Infused Lip Plump
Bite Beauty's Cinnamon Lip Gloss is Perfect for Fall
<
75
Gloss-Balm Lip Hybrids
Gloss-Balm Lip Hybrids
Fenty Beauty's Slip Shine Sheer Shiny Lipstick is a Balm, Gloss & Lipstick
<
74
Tone-Perfecting Skin Serums
Tone-Perfecting Skin Serums
Olay's 'Tone Perfection Serum' Features Vitamin C and Vitamin B3
<
73
Intuitive Plumping Moisturizers
Intuitive Plumping Moisturizers
The Super Smart Hydrator the Skin Barrier Where It's Most Parched
<
72
Lash-Magnifying Mascaras
Lash-Magnifying Mascaras
Charlotte Tilbury's Pillow Talk Mascara Adds Volume and Length
<
71
Plant-Based Multi-Use Creams
Plant-Based Multi-Use Creams
Dr. Paw Paw's Age Renewal Hand Creams Suit the Elbows, Feet & More
<
70
Congresswoman-Led Beauty Tutorials
Congresswoman-Led Beauty Tutorials
Alexandria Ocasio-Cortez Shared Her Beauty Secrets with Vogue
<
69
Luxe Intensive Repair Creams
Luxe Intensive Repair Creams
The Arctic Repair Cream is a Clean, Full-Body Product
<
68
Skin-Enhancing Gel-to-Milk Cleansers
Skin-Enhancing Gel-to-Milk Cleansers
Honest Beauty's Magic Get-to-Milk Cleanser Removes Impurities
<
67
Mattifying Clay Cleansers
Mattifying Clay Cleansers
The Neutrogena Skin Balancing Clay Cleanser Absorbs Excess Oil
<
66
Clean Retinol Skincare
Clean Retinol Skincare
Naturopathica's New Collection Features Its Proprietary Clean Retinol
<
65
Dual-Sided Skin Blur Sticks
Dual-Sided Skin Blur Sticks
Sunnies' The Perfector' Smoothens Complexion and Helps Skin Glow
<
64
Caffeine-Infused Beauty Goods
Caffeine-Infused Beauty Goods
Espressoh is Seamlessly Combining Coffee and Makeup
<
63
Plumping Vegan Eye Creams
Plumping Vegan Eye Creams
The Superberry Dream Eye Cream is Based on a Popular Mask
<
62
Deep Red Cosmetic Lines
Deep Red Cosmetic Lines
Christian Louboutin's New Line Arrive in Red for the Fall
<
61
Bali-Inspired Skincare
Bali-Inspired Skincare
The Bali Collection Highlights Balinese Ingredients and Wellness Practices
<
60
Natural Watermelon Lip Balms
Natural Watermelon Lip Balms
Lano's Watermelon Lip Water Offers a Rosy Tint
<
59
Elasticity-Restoring Creams
Elasticity-Restoring Creams
Lise Watier Unveiled Its 'Lift & Firm Y-Zone Ultra-Firming Day Creme'
<
58
Hydrating Cream-to-Foam Cleansers
Hydrating Cream-to-Foam Cleansers
CeraVe's New Cleanser Blends Amino & Hyaluronic Acids
<
57
Charitable Defining Mascaras
Charitable Defining Mascaras
Hourglass Released Its Unlocked Instant Extensions Mascara
<
56
Bespoke Fall-Inspired Bath Products
Bespoke Fall-Inspired Bath Products
Lush Debuts New Toffee Apple Lip Scrub Offering and More
<
55
Fan-Favorite Palette Releases
Fan-Favorite Palette Releases
Soft Glam II Offers the Favorite Colorways from the First Iteration
<
54
Multi-Tasking Eye Care Products
Multi-Tasking Eye Care Products
SWISS LINE Debuted Three New Eye Care Products
<
53
Incandescent Cream Highlighters
Incandescent Cream Highlighters
RMS Beauty's Master Radiance Base Blurs Imperfections
<
52
Ultra-Exclusive Eyeshadow Palettes
Ultra-Exclusive Eyeshadow Palettes
'Bejeweled Eyes to Hypnotise' Launched for Just 48 Hours
<
51
Afro-Latinx-Owned Luxury Facial Oils
Afro-Latinx-Owned Luxury Facial Oils
Cuerpa Boasts a Lineup of Organic and Sophisticated Products
<
50
Anti-Aging Herbal Skincare
Anti-Aging Herbal Skincare
bareMinerals' Skinlongevity Line Shares the Benefits of Chomeiso
<
49
Halloween Cosmetic Sets
Halloween Cosmetic Sets
Folly Fire a Range of Five Makeup Kits to Enhance Your Halloween Getup
<
48
Bamboo Powder Lash Primers
Bamboo Powder Lash Primers
KVD Vegan Beauty's Vegan Lash Primer Features Plant-Based Conditioners
<
47
Wellness-Focused Facial Toners
Wellness-Focused Facial Toners
The Dr Teal's Witch Hazel Facial Toners Come in Three Formulas
<
46
Celebrity MUA Makeup Collections
Celebrity MUA Makeup Collections
Mario Dedivanovic Will be Launching MAKEUP BY MARIO this Fall
<
45
Skin-Nourishing Rose Oils
Skin-Nourishing Rose Oils
Wishful's Get Even Rose Oil Blends 15 Skin-Loving Oils
<
44
Makeup-Related Mental Health Pledges
Makeup-Related Mental Health Pledges
Maybelline Brave Together Pledges to End the Stigma
<
43
Two-Piece Makeup Brushes
Two-Piece Makeup Brushes
Cosmogen's Half Moon Brush Separates for Applying Different Products
<
42
Calming Mattifying Mists
Calming Mattifying Mists
The Decorté Comfort Day Mist is a Palm-Sized Skincare Refresher
<
41
Sour Candy Nail Colors
Sour Candy Nail Colors
Sally Hansen Created a Candy-Colored Nail Polish Range for Halloween
<
40
Ultra-Hydrating Hybrid Serums
Ultra-Hydrating Hybrid Serums
HoliFrog's Galilee Antioxidant Dewy Drop Creates a "Glass Skin" Look
<
39
Venomous Plant-Based Serums
Venomous Plant-Based Serums
Heaven Skincare's Nettle Venom Serum is a Vegan Anti-Aging Treatment
<
38
Cult-Favorite Cosmetic Colors
Cult-Favorite Cosmetic Colors
Winky Lux Expands Its Cult-favorite Shade 'Meow' to Full Collection
<
37
Iconic Fashion Brand Cosmetics
Iconic Fashion Brand Cosmetics
Baby Phat Beauty Has Launched with a Three-Piece Kit
<
36
Plant-Based Lip-Plumping Glosses
Plant-Based Lip-Plumping Glosses
BITE Beauty's Yaysayer Gloss Plumps Without Burning or Stinging
<
35
Organic Plant Colored Mascaras
Organic Plant Colored Mascaras
Juice Beauty Unveils the Phyto-Pigments Lash Defining Mascara
<
34
Invisible 100% Mineral Sunscreens
Invisible 100% Mineral Sunscreens
The 'Invisible Lightweight Daily Face Sunscreen' Hydrates Skin
<
33
Voter-Encouraging Lipsticks
Voter-Encouraging Lipsticks
The Lip Bar's Bawse Voter Shade Encourages Voter Registration
<
32
Serum-Packed Liquid Foundations
Serum-Packed Liquid Foundations
Kjaer Weis' Invisible Foundation Offers Coverage and Hydration
<
31
Gen Z-Targeted Micro-Pore Mists
Gen Z-Targeted Micro-Pore Mists
Dermalogica is Launching Its Clear Start Micro-Pore Mist
<
30
Moisturizing Hemp Oil Skincare
Moisturizing Hemp Oil Skincare
S'AïMME's MM Gel Repairs and Nourishes Dry Skin
<
29
Glow-Boosting K-Beauty Skincare
Glow-Boosting K-Beauty Skincare
Beyond Glow Botanical Skin Care is Intensely Moisturizing
<
28
Plant-Based Bath-and-Body Collections
Plant-Based Bath-and-Body Collections
Sanara's Tranquila Collection is Soothing and Nourishing
<
27
Curated Skincare Routine Kits
Curated Skincare Routine Kits
Drunk Elephant's Holiday Sets Support Dewy, Soft & Glowy Skin
<
26
Multi-Purpose Cosmetic Cleansers
Multi-Purpose Cosmetic Cleansers
OKOKO Cosmétiques Debuts the All-in-One Beauté Majestique
<
25
Makeup Recycling Bins
Makeup Recycling Bins
Maybelline's Make-Up Not Make Waste Campaign Accepts Any Makeup Packaging
<
24
Skin-Balancing Plant-Based Toners
Skin-Balancing Plant-Based Toners
Etsy's BlissHomeandBody Shop Spotlights Natural Acne Remedies
<
23
Vibrant Flirty Makeup
Vibrant Flirty Makeup
Danessa Myricks Beauty is Relaunching Its University Classes + New Products
<
22
Hibiscus Flower-Infused Eye Creams
Hibiscus Flower-Infused Eye Creams
The cocokind revitalizing eye cream boasts Oat Extract
<
21
90s-Inspired Nude Lipsticks
90s-Inspired Nude Lipsticks
Victoria Beckham Beauty's Posh Lipstick Collection Has Retro Shades
<
20
De-Stressing Serum-in-Oils
De-Stressing Serum-in-Oils
The Anti-Fatigue Carrot Algae Marine Drops Upcycles Food Industry Waste
<
19
Video Game Beauty Films
Video Game Beauty Films
Shiseido's Camellia Project Invites Users to Connect in Animal Crossing
<
18
Grooming Advent Calendars
Grooming Advent Calendars
BeautyPro Holiday Countdown Shares 12 Days of Grooming Essentials
<
17
Bejeweled Beauty Treasure Chests
Bejeweled Beauty Treasure Chests
The Charlotte Tilbury Advent Calendar Will Entice Beauty Lovers
<
16
Energizing Zen Skincare
Energizing Zen Skincare
Artistry Studio Skin Supports a Healthy Glow with Botanical Ingredients
<
15
Science-Led WOC Skincare
Science-Led WOC Skincare
MELE Was Specifically Created to Support Melanin-Rich Skin
<
14
Sitcom-Inspired Makeup Lines
Sitcom-Inspired Makeup Lines
Revolution Beauty Created an Official Friends Makeup Line
<
13
Playful Modern Lipstick Packaging
Playful Modern Lipstick Packaging
Amorepacific Launched Rarekind—a Youthful and Expressive Brand
<
12
Next-Gen Personalized Skincare
Next-Gen Personalized Skincare
Glow Hub Makes Smart Skincare for the Next Generation
<
11
Microcurrent Skincare Devices
Microcurrent Skincare Devices
Foreo's Bear Sends Mini Shocks to the Skin to Boost Collagen
<
10
Collagen-Promoting Skincare
Collagen-Promoting Skincare
Glotrition Supports a Glowing Complexion with Its Leading Skincare
<
9
Anti-Aging Skincare Devices
Anti-Aging Skincare Devices
Nebulyft Supports Instant Visible Wrinkle Reduction at Home
<
8
Contactless Cosmetic Try-Ons
Contactless Cosmetic Try-Ons
Perfect Corp.'s Virtual Makeup Try-On Includes Face Mask Detection
<
7
Safe Contact Skincare Brushes
Safe Contact Skincare Brushes
Cosmogen's Skincare Brush Set Focuses on Hygienic Application
<
6
Self-Done Beauty Editorials
Self-Done Beauty Editorials
Selena Gomez Did Her Own Makeup for This Allure Magazine Cover Shoot
<
5
AI Skincare Diagnostic Tools
AI Skincare Diagnostic Tools
YouCam’s AI-Powered Solution Recommends Personalized Regimens
<
4
Mono-Material Skincare Packaging
Mono-Material Skincare Packaging
Asquan's Packaging Uses the Same Material for Ease of Recycling
<
3
Reusable Cotton Rounds
Reusable Cotton Rounds
LastRound is a Washable Alternative to Single-Use Cotton Rounds
<
2
Innovative Lipstick Sampling Solutions
Innovative Lipstick Sampling Solutions
LIVCER Develops a Sampling Solution Called Livstick
<
1
Sheet Mask Advent Calendars
Sheet Mask Advent Calendars
The 12 Days of Christmask Advent Calendar Shares Full-Size Sheet Masks
<