Creating a complete skincare routine with products that naturally work well with one another can take some time, especially when it comes to piecing together items from different brands, but Drunk Elephant is simplifying the process with its curated skincare ritual kits. The holiday kits are available in varieties like Firmy, Dewy, Softy and Glowy, and provide everything needed to replace morning or nightly routines.
While Firmy has the potential to replace one's existing skincare ritual with beloved products like C-Firma, D-Bronzi and B-Hydra, Glowy creates an instant evening skincare ritual with Lala Retro, E-Rase, F-Balm and more. Each kit is packaged in a way that shows off the included compact mirror on the outside of the box.
Image Credit: Drunk Elephant
What's Driving This Trend
- Curated Skincare Routine Kits
- Disruptive innovation opportunity: Develop curated skincare routine kits that simplify the process of piecing together products from different brands for a complete skincare routine.
- Holiday Skincare Ritual Sets
- Disruptive innovation opportunity: Create holiday skincare sets that provide all the necessary products for morning or nightly routines, simplifying the skincare process.
- Instant Evening Skincare Rituals
- Disruptive innovation opportunity: Design skincare kits that offer an instant evening skincare ritual with a range of effective and complimentary products.
Who This Affects Most
- Skincare
- Disruptive innovation opportunity: Develop innovative skincare products and routines that cater to the desire for convenience and curated experiences.
- Beauty
- Disruptive innovation opportunity: Explore the creation of curated beauty sets that provide a full range of products for specific beauty routines.
- Retail
- Disruptive innovation opportunity: Introduce curated skincare kits to the retail market, providing customers with a convenient and comprehensive solution for their skincare needs.
