The prolific makeup artist, Mario Dedivanovic, best known for working with socialite and reality TV show star Kim Kardashian is launching his own makeup line dubbed MAKEUP BY MARIO.
The collection is as expansive as the artist's 20-year career, offering everything from palettes to products and tools that help one master the art of makeup application. According to Dedivanovic himself, “My greatest hope is that this collection inspires play and experimentation – that each product enhances your artistry, elevates your application, and evolves your technique.”
While little is currently known about the details of the collection, Sephora has posted multiple teaser videos to promote the collection. The line will be launching on October 11th, 2020.
Image Credit: Makeup by Mario
What's Driving This Trend
- Celebrity MUA Makeup Collections
- Launch of celebrity makeup artist's own makeup line inspires other makeup artists to create their own collections.
- Artistry-enhancing Makeup Products
- Demand for makeup products that enhance artistry and elevate application drives innovation in the beauty industry.
- Collaborations Between Makeup Artists and Brands
- Increasing partnerships between makeup artists and beauty brands lead to the creation of unique and innovative makeup collections.
Who This Affects Most
- Beauty
- The beauty industry has the opportunity to develop new and innovative makeup products that enhance artistry and elevate application.
- Retail
- The launch of celebrity makeup artist's own makeup line presents an opportunity for retailers to collaborate with makeup artists and create exclusive collections to attract customers.
- E-commerce
- The growing trend of collaborations between makeup artists and beauty brands provides an opportunity for e-commerce platforms to showcase and sell exclusive makeup collections online.
