Versatile Liquid Bronzerrs

MAKEUP BY MARIO Debuts a Multi-Use Bronzing & Shaping Serum

MAKEUP BY MARIO's Softsculpt® Multi-Use Bronzing & Shaping Serum is a versatile liquid bronzer designed to impart a sun-kissed glow and softly shape specific areas while providing a natural second-skin finish.

With light coverage and a natural finish, the Softsculpt® Multi-Use Bronzing & Shaping Serum hydrates and nourishes the skin with the inclusion of hyaluronic acid and vitamin E. The product's two-in-one packaging features a pump for overall warmth and a wand for targeted application, allowing for easy customization.

Free of various potentially harmful ingredients, including parabens and sulfates, MAKEUP BY MARIO's product is suitable for those with sensitive skin. MAKEUP BY MARIO's Softsculpt® Multi-Use Bronzing & Shaping Serum is available in seven shades. Consumers interested in achieving a natural, hydrated complexion with a soft-blurred effect may find this bronzing serum appealing.

Image Credit: MAKEUP BY MARIO

Hydrating Beauty Products
Products like the Softsculpt® Serum, which combines skincare benefits with makeup, are gaining traction.
Customizable Makeup Solutions
Customizable packaging that offers both a pump and wand allows users to personalize their makeup application.
Clean Beauty Formulations
Makeup products free of harmful ingredients cater to health-conscious consumers with sensitive skin.

Sectors Adopting This

Cosmetics
The cosmetics industry sees innovation through multi-functional products like liquid bronzers with skincare benefits.
Skincare
The overlap of skincare and makeup creates opportunities in the skincare industry, particularly for hydrating and nourishing formulations.
Health and Wellness
The health and wellness industry benefits from the increased demand for products free of parabens and sulfates.
SCORE
3.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 36%
Freshness 27%