The last few years, consumers have been introduced to many different virtual makeup try-on experiences, which are proving to be more valuable than ever at a time when in-store sampling may be disappearing for good. As familiar in-store experiences are transformed, there's a need for new technology to support new health and safety protocols—especially as consumers are required to wear their masks indoors.
Perfect Corp. is introducing new virtual makeup try-on features to support hygienic shopping experiences, including gesture controls and voice activation. With face mask detection, people can see various makeup products applied to the area around their face coverings, and the virtual arm color swatch tool for lipstick helps in-store shoppers to visualize how a selection of different lip product colors will look against their unique skin tone.
Image Credit: Perfect Corp.