Youth To The People's Superberry Hydrate and Glow Dream Mask helps to promote skin that's moisturized, bright and plump and its popularity inspired the creation of a brand-new product, the Superberry Dream Eye Cream. The overnight eye cream is useful for smoothing out fine lines and wrinkles, all the while helping to hydrate skin with ultra-nourishing ingredients. The formula powerfully combines plant-based ceramides, vegan hyaluronic acid, goji stem cell and Vitamin C into a texture that's described as "rich and creamy with a velvety finish."
The overnight eye cream is beneficial for replenishing essential moisture, boosting skin renewal, providing a plumping effect and sharing the numerous benefits of Vitamin C without irritation. Thanks to its use of plant-based ingredients, the eye cream is 100% vegan, cruelty-free and made without fragrance, parabens, phthalates or sulfates.
Image Credit: Youth to the People
What's Driving This Trend
- Plant-based Skincare
- Opportunity for disruptive innovation in creating more plant-based skincare products that are vegan, cruelty-free, and free of irritants.
- Overnight Eye Creams
- Opportunity for disruptive innovation in developing overnight eye creams that can smooth out fine lines, hydrate skin, and provide a plumping effect.
- Nourishing Ingredients
- Opportunity for disruptive innovation in incorporating ultra-nourishing ingredients like plant-based ceramides, vegan hyaluronic acid, goji stem cell, and Vitamin C into skincare products.
Who This Affects Most
- Skincare
- Opportunity for disruptive innovation in the skincare industry to create more plant-based, vegan, and cruelty-free products that promote hydration, plumping, and skin renewal.
- Cosmetics
- Opportunity for disruptive innovation in the cosmetics industry to develop overnight eye creams that effectively smooth out fine lines, hydrate skin, and provide a plumping effect without irritation.
- Beauty
- Opportunity for disruptive innovation in the beauty industry to incorporate nourishing ingredients like plant-based ceramides, vegan hyaluronic acid, goji stem cell, and Vitamin C into skincare products for improved results.
