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Top 100 Youth Trends in April

From Nostalgic Mascots to Social Media Houses

— April 11, 2020 — Life-Stages
It's crucial for businesses to understand the buying habits of young consumers, and this list of April 2020 youth trends highlights some of the ways brands and services have captured the attention of younger Millennials and Gen Z.

Notable ideas on this list include Fenty Beauty's Tik Tok House, which opened in Los Angeles as a creative space for young influencers to create online content. This initiative positions Rihanna's Fenty Beauty as a go-to for young creatives, while encouraging consumers to get more connected with the brand. Moreover, the designer label Saint Laurent is appealing to the nostalgia-driven Gen Z demographic through partnering with lomography to offer a designer film cameras at an accessible price point. From a marketing perspective, Chips A Hoy stood out for reviving its old mascot for a nostalgic ad campaign.
9.6
Score
Popularity
Activity
Freshness
100
Fact-Friendly Social Media Platforms
Fact-Friendly Social Media Platforms
Instagram Will Down-Rank Content That Was Deemed Inaccurate
<
99
Senior Reality Dating Shows
Senior Reality Dating Shows
'The Bachelor' Put Out a Casting Call for Senior Citizens
<
98
Upcycled DIY Robotic Kits
Upcycled DIY Robotic Kits
Junkbot Enables Young Learners to Create Their Own Robots
<
97
Rugged Adaptable Action Cams
Rugged Adaptable Action Cams
The Insta360 ONE R Captures 360-Degree Footage, 4K Video and More
<
96
Millennial-Focused Car Campaigns
Millennial-Focused Car Campaigns
Hyundai Motor America Launched a New Campaign for the Elantra
<
95
Disappearing Social Media Text
Disappearing Social Media Text
Instagram Confirmed It is Testing a New Text Messaging Feature
<
94
Energizing Two-Minute Facials
Energizing Two-Minute Facials
The Yerba Mate Resurfacing Energy Facial is Fast-Acting
<
93
Youthful Light-Reflecting Serums
Youthful Light-Reflecting Serums
The Supermood Youth Glo Radiance Serum Contains Moth Bean Extract
<
92
Car Racing Diversity Programs
Car Racing Diversity Programs
Rev Racing is Launched to Empower Racial Diversity in NASCAR
<
91
Water-Powered Microbiome Skincare Powders
Water-Powered Microbiome Skincare Powders
'The Powder of Youth' by aN-hydra is Clinically Proven
<
90
Suspended AR Effects
Suspended AR Effects
Facebook Will Not Longer Be Approving New AR Effects Due to COVID-19
<
89
Video Platform Advertising Partnerships
Video Platform Advertising Partnerships
TikTok Singed an Advertising Deal with the Trade Desk
<
88
Video Game-Inspired Toy Sets
Video Game-Inspired Toy Sets
The Lego x Nintendo Super Mario Sets are Interactive
<
87
Frosted Cotton Candy Cookies
Frosted Cotton Candy Cookies
Walmart's Cotton Candy Frosted Sugar Cookies are a Hybrid Treat
<
86
Animal-Inspired Festive Chocolates
Animal-Inspired Festive Chocolates
Hotel Chocolat's Easter Pen Pals Treats Include Three Flavors
<
85
Clean Beauty Brand Essentials
Clean Beauty Brand Essentials
Billie's Clean Beauty Essentials Offer 3 New Products
<
84
Cow-Printed Camera Cases
Cow-Printed Camera Cases
Urban Outfitters' Cow Instax Mini Camera Bag Boasts a Bold Seasonal Print
<
83
Free Child-Friendly Streaming Content
Free Child-Friendly Streaming Content
Amazon is Offering Free Prime Video Content World Wide
<
82
Chocolate Milk Cans
Chocolate Milk Cans
La Colombe's Draft Chocolate Milk Boasts a Rich and Foamy Texture
<
81
Political Lipstick Relief Efforts
Political Lipstick Relief Efforts
LipSlut Will Donate 100% of Profits to COVID-19 Relief Efforts
<
80
Designer Film Cameras
Designer Film Cameras
Saint Laurent's Lomography Collaboration Offer Limited Edition Film Cameras
<
79
Low-Alcohol Bars
Low-Alcohol Bars
London's Shaman Helps People Partake in "Healthy Hedonism"
<
78
Tween-Created Board Games
Tween-Created Board Games
Betcha Can't! Was Invented by a Kids Ages 12 and 13
<
77
Customizable Crafting Toys
Customizable Crafting Toys
LEGO DOTS Introduces a Fun New Way to Make Custom Accessories & Decor
<
76
Whimsical Biscuit Stick Boxes
Whimsical Biscuit Stick Boxes
Pocky's Ultra-Slim Packaging Design Appeals to Gen Z
<
75
Allergen-Included Baby Foods
Allergen-Included Baby Foods
Square Baby Intentionally Makes Baby Food with Eight Top Allergens
<
74
Privacy-Focused Security Cameras
Privacy-Focused Security Cameras
The Kangaroo Indoor Security Camera Has a Built-in Privacy Cover
<
73
Flagship Sports Audio Networks
Flagship Sports Audio Networks
Spotify's Acquirement of The Ringer is Part of its Global Strategy
<
72
Vibrant Zebra Print Footwear
Vibrant Zebra Print Footwear
The YRU Qomet Shoe in Zebra is Inspired by Nostalgic Raver Apparel
<
71
Song-Playing Hand Soaps
Song-Playing Hand Soaps
'Soap Record' by Lush Cosmetics Plays the Tune of Happy Birthday Twice
<
70
Classic Soda-Inspired Kombuchas
Classic Soda-Inspired Kombuchas
The Revive Soda Pop Series Includes Root Beer and More
<
69
Night Vision Robotic Vacuums
Night Vision Robotic Vacuums
The Latest Dyson 360 Heurist Vacuum Sees in Low-Lit Environments
<
68
Virtual Roller Coaster Rides
Virtual Roller Coaster Rides
Canada's Wonderland is Sharing 34 Virtual Roller Coaster Rides
<
67
Woodland-Inspired Stationary Accessories
Woodland-Inspired Stationary Accessories
Ooly's Woodland Writing Pals are Sold in Two-Piece Sets
<
66
Unicorn-Adorned Easter Eggs
Unicorn-Adorned Easter Eggs
The Thorntons Milk Chocolate Unicorn Easter Egg is Whimsical
<
65
Free All-Encompassing Fitness Apps
Free All-Encompassing Fitness Apps
Nike Releases a Free Workout App in Response to COVID-19
<
64
Nostalgic Mascot Returning Ads
Nostalgic Mascot Returning Ads
Chips Ahoy Brought Back Its Mascot for Its Latest Ad Campaign
<
63
Affordable Simulation Game Prices
Affordable Simulation Game Prices
EA's The Sims 4 Sale Sees the Game for Just $5 USD
<
62
Caviar-Inspired Easter Treats
Caviar-Inspired Easter Treats
The Chocaviar Easter Egg is Luxe and Decadent
<
61
Free Indigenous-Focused Lacrosse Camps
Free Indigenous-Focused Lacrosse Camps
The Sports Camps in Fraser Valley Welcome Ages Six to 13
<
60
Bite-Sized Protein Snacks
Bite-Sized Protein Snacks
Kate's Real Food Recently Launched the New Snack Bites
<
59
Branded Cereal Pancakes
Branded Cereal Pancakes
The IHOP Cereal Pancakes Come in Three Options
<
58
Community-Centric Craft Boutiqes
Community-Centric Craft Boutiqes
Kulture House Dubai Offers an Art Gallery, Boutique, Cafe, & More
<
57
Gen Z-Targeted Sports Networks
Gen Z-Targeted Sports Networks
Overtime, a Digital Sports Network, is Part of adidas' Accelarator
<
56
Teen Anti-Acne Skincare
Teen Anti-Acne Skincare
tbh. Skincare Products are Based on a Scientifically Proven "Acne Hack"
<
55
Energizing School-Safe Snacks
Energizing School-Safe Snacks
Mavericks Makes Junk-Free Cookies and Crackers for Kids
<
54
Collaborative Beauty Hubs
Collaborative Beauty Hubs
The Fenty Beauty House Helps Influencers Create TikTok Content
<
53
Global Design Label Competitions
Global Design Label Competitions
GIANNI is Launching the HOME IS WHERE THE HEART IS Competition
<
52
Viral Video Format Ads
Viral Video Format Ads
Taco Bell Launched a National Ad Campaign with TikTok's Video Format
<
51
Kid-Made Custom Lip Balms
Kid-Made Custom Lip Balms
This Entrepreneur Kids Club Sold Lip Balms During the Winter Season
<
50
Kid-Friendly Protein Drinks
Kid-Friendly Protein Drinks
Iconic Kids is a Line of Zero-Sugar Protein Shakes for Kids
<
49
Hair Removal Jellies
Hair Removal Jellies
Nuthing Makes Fun-Focused Hair Removal Solutions for Gen Z
<
48
Millennial-Targeted Hair Loss Products
Millennial-Targeted Hair Loss Products
Keeps is Offering Customers 50% Off Its Tailored Products
<
47
Designer Scout Accessories
Designer Scout Accessories
Diane von Furstenberg Created Limited-Edition Girl Scouts Accessories
<
46
Vivid Butterfly-Printed Streetwear
Vivid Butterfly-Printed Streetwear
The Palm Angels Butterfly Bowling Shirt is 90s-Inspired
<
45
Female-Focused Cannabis Brands
Female-Focused Cannabis Brands
Aja is a Cannabis Brand for Women Targeting Gen X and Millennials
<
44
Culture-Parodying Streetwear Labels
Culture-Parodying Streetwear Labels
Conichiwa Bonjour Released Its SS20 Line
<
43
Beach Cleanup Games
Beach Cleanup Games
Rockpool Challenges Players to Collect Garbage Before the Tide Comes In
<
42
Dairy-Free Baby Food Pouches
Dairy-Free Baby Food Pouches
Ella's Kitchen Makes Breakfasts, Yogurt & Pudding Dairy-Free for Kids
<
41
Hyper-Targeted Gummy Vitamins
Hyper-Targeted Gummy Vitamins
The vitafusion Goodness Supplements Come in an Array of Options
<
40
Tri-Fold Immune Supplements
Tri-Fold Immune Supplements
vitafusion Triple Immune Power Has Prebiotics, Vitamins & Elderberry
<
39
Free-Streaming Social Media Campaigns
Free-Streaming Social Media Campaigns
Popeyes Created a Campaign That Shares Netflix Login Details
<
38
Animal-Themed Snap-On Bracelets
Animal-Themed Snap-On Bracelets
The OMY Super Buddies Bracelets Celebrate Wildlife
<
37
Independent Skincare Campaigns
Independent Skincare Campaigns
The 'Skindie' Campaign Brings Attention to Under-the-Radar Brands
<
36
Wallet-Friendly Supportive Sports Bras
Wallet-Friendly Supportive Sports Bras
GYMSHARK Launched a New Sports Bra Range That's Under $50
<
35
Next-Gen Beauty Brands
Next-Gen Beauty Brands
MOB Beauty is a New Brand from Makeup Industry Veterans
<
34
Springy Scissor Accessories
Springy Scissor Accessories
The Universal Kids Scissor Has a Safe, Lockable Design
<
33
Political Troll Toys
Political Troll Toys
Wild Hair Creations' Party Animals Take the Shape of Iconic USA Symbols
<
32
Collaboration Marshmallow Candy Clogs
Collaboration Marshmallow Candy Clogs
The Peeps x Crocs Classic Clogs Come in Three Color Options
<
31
Celebrity Social Media Houses
Celebrity Social Media Houses
Fenty Beauty's TikTok House Opens to Rising Online Talent
<
30
Felt Pizza Toys
Felt Pizza Toys
IKEA's Dutig Pizza Set Consists of 24 Pieces
<
29
Mythical Audio Accessories
Mythical Audio Accessories
The Unicorn Hearts Earbuds & Winder Set from Claire's is Whimsical
<
28
Teen-Targeted Digital-Only Banks
Teen-Targeted Digital-Only Banks
'Club Walrus' Lets Users Maintain More Independence
<
27
Child-Approved Hotel Designs
Child-Approved Hotel Designs
This Park Plaza London Riverbank Suite is Designed by Kids for Kids
<
26
Motivational Streamed Fitness Classes
Motivational Streamed Fitness Classes
Fitness Expert Andrea Marcellus Launched Online Classes
<
25
Buildable Sci-Fi Helmets
Buildable Sci-Fi Helmets
LEGO's Star Wars Helmet Kits Appeal to Fans of All Ages
<
24
Doorbell Camera Campaigns
Doorbell Camera Campaigns
The Reebok Zig Kinetica is Being Introduced on Doorbell Cams
<
23
Farm-to-Kitchen Playsets
Farm-to-Kitchen Playsets
KidKraft's Farm-to-Table Play Kitchen Includes a Window Box for Food Toys
<
22
Cartoon Cat-Inspired Footwear
Cartoon Cat-Inspired Footwear
Dr. Martens and Hello Kitty Join Forces to Honor Their Anniversary
<
21
Bee-Friendly Garden Kits
Bee-Friendly Garden Kits
The Pollinator Protector Activity Kit by Modern Sprout Supports Bees
<
20
Nostalgic Millennial-Targeted Cereals
Nostalgic Millennial-Targeted Cereals
Magic Spoon Launched New Limited-Edition Mini Boxes
<
19
Whipped Coffee Beverages
Whipped Coffee Beverages
A "Reversed Latte" is Made by Whipping Instant Coffee, Sugar & Hot Water
<
18
At-Home Play Packs
At-Home Play Packs
Toyr"R"Us Canada Created Entertaining 'R' Stay-at-Home Play Packs
<
17
AR Storybook Alphabet Apps
AR Storybook Alphabet Apps
The Dr Seuss's ABC - An Amazing AR Alphabet! App is Interactive
<
16
Vivid Animal Print Backpacks
Vivid Animal Print Backpacks
The Herschel Heritage™ Youth Backpack is Fun and Functional
<
15
Mess-Free Tie Dye Toys
Mess-Free Tie Dye Toys
The Swirl & Style Tie Dye Studio Maker Simplifies Tie Dye for Kids
<
14
Dancing Sloth Toys
Dancing Sloth Toys
ZURU's Fifi "The Flossing Sloth" Slowly Moves to Popular Dance
<
13
Comprehensive Coronovirus Dashboards
Comprehensive Coronovirus Dashboards
Microsoft Bing Launched a Digital Map to Keep Users Informed
<
12
Compact Fruit Snacks
Compact Fruit Snacks
Joolies' Date Snack Pack Contains Just Three Pitted or Whole Dates
<
11
Self-Isolation Dance Parties
Self-Isolation Dance Parties
'Stevie' is a New Short Dance Film Examining the Mind of a Teen
<
10
Educational Family Robots
Educational Family Robots
Clicbot is a Family-Friendly Robot That Teaches Kids to Code
<
9
Playfully Packaged Engineering Toys
Playfully Packaged Engineering Toys
These Construction Toys for Kids Have Boxes Double as Playsets
<
8
Location-Tracking Kids Smartwatches
Location-Tracking Kids Smartwatches
The 'AKI' Children's Smartwatch Concept is Simple to Use
<
7
Meditative Puzzle Activities
Meditative Puzzle Activities
'Inner Piece' Makes Modern Puzzles for Distraction-Free Quiet Time
<
6
Six-in-One High Chairs
Six-in-One High Chairs
This Baby High Chair Adjusts for Height, Tray & Position Changes
<
5
Child-Friendly Knife Sets
Child-Friendly Knife Sets
The Opinel Le Petit Chef Gets Kids Ready to Prepare in the Kitchen
<
4
Transitional Childhood Furniture Systems
Transitional Childhood Furniture Systems
The 'Sila' Armchair is for Children Aged One to 10
<
3
Self-Isolation-Themed Campaigns
Self-Isolation-Themed Campaigns
Nike Engages in Self-Isolation Advocacy with Its New Campaign
<
2
Sultry Gen Z Apparel
Sultry Gen Z Apparel
The Playboy X MISSGUIDED Collaboration Aims to Empower Consumers Globally
<
1
Stylish Consumer Coffee Grinders
Stylish Consumer Coffee Grinders
This Coffee Grinder by Husky Design is Expertly Finished
<