It's crucial for businesses to understand the buying habits of young consumers, and this list of April 2020 youth trends highlights some of the ways brands and services have captured the attention of younger Millennials and Gen Z.
Notable ideas on this list include Fenty Beauty's Tik Tok House, which opened in Los Angeles as a creative space for young influencers to create online content. This initiative positions Rihanna's Fenty Beauty as a go-to for young creatives, while encouraging consumers to get more connected with the brand. Moreover, the designer label Saint Laurent is appealing to the nostalgia-driven Gen Z demographic through partnering with lomography to offer a designer film cameras at an accessible price point. From a marketing perspective, Chips A Hoy stood out for reviving its old mascot for a nostalgic ad campaign.
- Gen Alpha
- Millennial
- Gen X
- Gen Z (primary audience)
