After creating the first-ever Draft Latte, La Colombe used its innovative technology and packaging for other cold brew products and it is now applying its expertise to Draft Chocolate Milk. This product is the first to emerge from the company's Fresh Ideas limited-batch innovation hub and shares a new experience of a nostalgic childhood beverage.
This sophisticated take on chocolate milk uses high-quality natural cocoa and lactose-free milk to create a rich and foamy drinking experience with its patented nitrous oxide process. The low-sugar and caffeine-free treat is not only full of flavor but serves as a source of calcium and Vitamin D.
While chocolate milk products of the past were exclusively created and marketed for kids, a new wave of products is tapping into nostalgia to appeal to adults.
Image Credit: La Colombe
What's Driving This Trend
- Adult Nostalgia Products
- New wave of products that tap into nostalgia to appeal to adults present an opportunity for disruptive innovation.
- Innovative Packaging Technology
- La Colombe's use of innovative technology and packaging for cold brew products present an opportunity for disruptive innovation in the beverage industry.
- Nitrous Oxide Processed Beverages
- La Colombe's use of patented nitrous oxide process for the Draft Chocolate Milk presents an opportunity for disruptive innovation in the beverage industry.
Who This Affects Most
- Beverage Industry
- The emergence of Draft Chocolate Milk presents an opportunity for disruptive innovation in the beverage industry.
- Packaging Industry
- La Colombe's innovative packaging for cold brew products presents an opportunity for disruptive innovation in the packaging industry.
- Food Industry
- The use of high-quality natural cocoa and lactose-free milk for Draft Chocolate Milk presents an opportunity for disruptive innovation in the food industry.
